DingDong Dantes And His Book Run

Piolo Pascual, Derek Ramsay and now Dingdong Dantes. Dingdong seems to be the latest showbiz celebrity putting his face in the sport of running, riding the crest of its popularity that matches his own status in show business.

For all his eminence as a showbiz heart-throb, Dingdong does not have the air of aloofness of a superstar. Like Piolo, he is friendly, humble, quite articulate and speaking his mind about issues that interest him, specially his various advocacies.

His latest advocacy he has put a lot of effort into lately is his YesPinoy Foundation, established last year to rebuild thousands of schools and help replace the millions of books lost by flood waters as an aftermath of the recent typhoons that devastated the country.

Last Monday, i was invited by Jinoe Gavan (Takbo.ph) to attend the press launching of Dingdong’s “Book Run”, a 3k, 5k and 10k race on January 31, 2009  held at Center Stage, Tomas Morato in Quezon City. It aims to drum up public support from about 2,000 runners for its charity drive to solicit books for students and schools destroyed by the last string of typhoons.

The press con was preceded by a hearty lunch, followed by a short talk with Dingdong explaining his foundation’s latest project. He stressed that the YesPinoy and The National Bookstore, his main advocacy partner are hoping that their book drive will help augment the current overwhelming need to replace the destroyed books, hoping further that the generosity and concern of other Filipinos will be drawn in.

An open question and answer followed and what transpired in this encounter was a bit disappointing. Except for a few scripted questions asked by one of the press con organizers about what the run was about and give it a semblance that this was an advocacy run, she gave way to the press who asked private tidbits about his showbiz life instead. I was the only one present who was connected to the sport of running and because he was facing an all-entertainment press, he was asked about his forth coming trip abroad, his actress-girlfriend Marian Rivera and purported marriage proposals to-be. No one asked about running.

This was in complete contrast to Piolo’s press con yesterday which was an open forum about the run, his advocacies and his training. Now, if race organizers are going to drum up support and get runners to take part in a race, they should have invited the sports press/writers, the running bloggers and talk about the incoming race or running in particular.

Anyways, in fairness to the events organizers, Tia and Marj,  they had apprised me beforehand about the race and its mechanics…

The Real Deal!

He was asked a myriad of questions, none about running.

Explaining why she wont marry Marian yet

Was asked if he plans to meet his future father-in-law in Spain

Book Run Singlets

Events Organizers, Marj and Tia

With the sole running paparazzi!

Here are the race mechanics:

January 31, 2010
5:00am – 5:30am    Redemption of Race Kits (online registrants)
5:45am        10k Gun Start
5:55am        5k Gun Start
6:00am        3k Gun Start
8:00am        est. Awarding

The Fort, Bonifacio Global City, Taguig (beside NBC Tent)

Men’s Division: 3k, 5k & 10k
Ladies’ Division: 3k, 5k & 10k

Php450.00/ pax
Php400.00/ pax with donations of books for Grade School and High School level readers

Includes: Race Bib, RFID Tag, Route Map & Singlet

3rd Level, ROX, Bonifacio High Street
12nn – 8pmDaily
14 – 29 January 2010

Register online through http://www.yespinoy.com
Deposit payment
Acct. Name    : Pep Squad Events & Mktg. Services Co.
Bank/ Branch    : Bank of the Philippine Islands (BPI) / Paco
CA Acct. No    : 4971-0018-66
Write your name on the Deposit Slip and fax to 439-3256.
Present your valid ID at the Registration Booth between 5am – 5:30am on the day of the event to claim your Race Kit.
For inquiries call 383-0068 or 996-3156.

Drinks will be provided at the finish line and at strategic areas in the race course.
Roving and standby medical aid and ambulance services will be available throughout the event.

Winners will receive Trophies and Special Prizes
All 10k finishers will receive Medals

The Book Run 2010 will use the Runningmate Timing System (RFID).