Wazzup With Reebok Running Shoes?

Reebok Running Shoes produces some of the best running shoes ever. It has been consistently rated by Runners World magazine for either its Editor’s Choice, Best Buy or Best Debut picks. However, unlike most of its contemporaries like Nike, New Balance, Adidas, Asics and Mizuno, there isn’t much of its shoe marks on the roads in the local running scene and it’s quite puzzling why there is little presence of it in most of the shoe stores around.

During the early 90’s, there was a deluge of Reebok models for running and i admired the brand for its quality and durability. I owned some of their models back then and i would use them almost everyday, injury free until their out soles wore-off. And they really took a beating, logging to more than 700kms before i had to retire them.

I have noticed that their best selling models being advertised at Runner’s World or Running Times are not being sold in the local market and what i often see instead are their Trainers used for aerobics, the gym and mostly for basketball. Their running shoe models are sadly underrepresented and they seem quite content to remain within the confines of aerobics and basketball.

I really would like to see and try their “PREMIER” running shoe models like the Premier Verona KFS; Premier Fusion II, Road Plus KFS5, Phoenix, Trinity KFS 3 and others. Ever since Reebok was sold to sports giant ADIDAS last 2006, the former has remained stagnant locally and its current representation in the local market is comparatively meager.

Reebok Premier Ultra KFS

Ultra KFS 4

Premier Road Plus KFS

Premier Trinity KFS

Premier Verona KFS

I hope ADIDAS unlocks the shackles of this great shoe and let it ride in the current running bandwagon here in this country. I’m only too willing to give this shoe its deserved props as a testament to its fine quality.

And before i forget, what happened too with AVIA running shoes???

10 responses to “Wazzup With Reebok Running Shoes?

  1. I also remember that Saucony running shoes used to be popular in Manila in the early ’90s. And Avia! Oo nga, they used to make good running shoes as well. Now, the market is seemingly dominated by just four brands.

    • Hi Julius! Yes, Saucony remains a favorite of mine. Runnr and Secondwind Stores are now selling Brooks.. i wonder when they’ll start importing Saucony and the aforementioned Reebok shoes, as well?

  2. I am using a Reebok Trail Crossback shoe which I bought around more than 3 years ago. I’m using it for my casual, rugged, run trainings, and even alternating it with another running shoe in all my previous 5k and 10k races from 2008 – 2009. So far, it really is sturdy, and still looking new up to this time.

    • Hi Alfred– there’s a different vibe to these Reeboks. They sure last long and feel comfortable even after logging hundreds of kilometers in it. I’m still using a 2008 model which i alternate with my other shoes. It’s still dependable.

  3. Hi Rene, I used to own a pair of Avia shoes and even ran during their one and only Avia fun run in Roxas blvd. I still vouch for the fit and cushioning of this shoes, I think very few carry this brand nowadays.

    • Hi Chito. I saw some of the Avia models at SM in Cubao but i’m not sure if they’re still there for sale. However, they don’t come cheap and i wish they would scale down their prices too like what NB is doing.

  4. Doesn’t Avia have a store near Nike in BHS? I haven’t ever been inside, though.

    Perhaps Adidas Philippines want Adidas shoes to dominate the running scene here, and that’s why they don’t bring in Reebok (which might dilute their market share)?

    • I agree, Noelle. An obvious marketing slant towards the much larger Adidas conglomerate. Sayang…

  5. Hello Sir Rene,

    Avia is still around. They’re (still) being sold at SM. Some elite triathletes are sponsored by Avia.


    • Hi Ray! Thanks for the heads-up! Will check their models at SM (North, i suppose) one of these days!:-)

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