Blogging: WTF Are They Talking About?

Adsense! SEO! Adsense! SEO! Adsense! SEO!

These are probably the two most common used terms during the 6th Philippine Blogging Summit ((iblog) held last April 16 and 17 at the Malcolm Theater of the UP College of Law in UP Diliman. It was my 2nd time to attend this summit, having endured the 5th summit last year at the same venue when this blog “Jazzrunner” was barely five months old.

Participants at the 6th iBlog Summit

Bloggers of all persuasions

A year and a half of blogging later i’m still groping about blogging’s idiosyncracies and i’m just beginning to understand its potential commercial value, not that i intend to earn money exclusively from it (wouldn’t be bad to do so, though), but the many possibilities that your blog could achieve like creating traffic so more people would come visit and still, maybe, just maybe earning from it, would be a bonus, for a start.

The most tricky part though is putting value into your blog that would get the attention of advertizers and that would attract traffic of readers. So now, they preach about SEO or Search engine optimization.  It’s the process of improving the volume or quality of traffic to a web site or blog from search engines via “natural” or un-paid search results, the theory being that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

Adsense! Didn’t add up to any sense (pun intended) when i first heard it, but it’s actually a product of Google wherein it’s a free program that enables website publishers, blogs including, to display relevant Google ads and earn from valid clicks and impressions. I’ve tried to apply with this program at Google but i’ve learned, through Jinoe, that having a wordpress blog, ads are not allowed here! Ha, so much for my ambition!

The summit itself is a valuable tool for bloggers especially the newbies who want to learn more about the different types of blogging. The program of the two-day seminar is as follows:

Day 1 (April 16, 2010)

9:00 – 9:15 Opening Ceremonies (National Anthem, Welcome Remarks by JJ Disini)

9:15 – 9:35 Blogging for Business: Tapping Bloggers to Generate Buzz (Janette Toral)
9:50 to 10:10 Advertising in Blogs (Abe Olandres)

10:25 – 10:50 BREAK

10:50 – 11:10 SPONSOR talk (Ivy Jean Vibar)
11:25 – 11:45 SEO & Blogging to Promote Your Business (Francis Gary Viray)

12:00 – 1:30 LUNCH / NETWORKING

1:30 – 1:50 Measuring Blog Buzz (Carlo Ople)
2:05 – 2:25 Legal Concerns in Blogging for Business (Emerson Bañez)

2:40 – 3:00 BREAK

3:00 – 3:20 Blogger and Advertiser: What is the Win-Win Relationship? (Diana Paterno)
3:35 – 3:50 Online Attraction Marketing (Manuel Viloria)


Day 2 (April 17, 2010)

8:45 Opening Ceremonies (National Anthem & Welcome)
9:00 – 9:20 Blogging 101 (Hannah Villasis)
9:35 – 9:55 Video Blogging 101 (Vince Golangco)
10:10 – 10:30 Photo Blogging 101 (Juned Sonido)

10:45 – 11:00 BREAK

11:00 – 11:20 Blog Policies (Emerson Bañez)

11:35 – 11:55 Blog on Mobile (Racquel R. Cagurangan)

12:10 – 1:20 LUNCH & NETWORKING

1:20 – 1:30 Performance (UP Concert Chorus)

1:30 – 2:15 Political, Online Commentary, Social Media, & Election Blogging 2010 (Marck Ronald Rimorin and Noemi Dado)
2:30 – 2:50 Launching Successful Blog Contests (Jinoe Gavan)

3:05 – 3:20 BREAK

3:20 – 3:40 Impact of Blogging to the Community (Joseph Gonzales)
3:55 – 4:15 SEO: A Must for Making Money Online (Marhgil Macuha)

4:30 RAFFLE, iBlog Video Contest Winner Announcement, & GROUP PHOTO

Emcees: Flowell Galindez and Atty. Michelle Dy (UP-ISP)

The second day was intended for those who have just started to create a blog and the topics discussed on that day were worth attending. Our very own JINOE GAVAN ( was also there on the 2nd day to discuss a very interesting topic, “Launching Successful Blog Contests.” He discussed why run a blog contest, how to conduct them, where to get your prizes, etc. It was a nice overview on the mechanics of running blog contests.

Jinoe Gavan discussing blog contests

Running bloggers all

I would have to buy a dot com for my wordpress blog if i want to have ads on it. At any rate, ads or none, i’m just happy to continue promoting running and pursue in sharing my experiences in this sport. This is what i aimed at for this blog in the first place, anyway. Hope i made sense!

Till next topic!

7 responses to “Blogging: WTF Are They Talking About?

  1. Hi Sir Rene. If you are using, it doesn’t allow ads. You need to buy a .com first and put your ads there. That’s why I bought instead of my previous

  2. Pingback: Blogging: WTF Are They Talking About? « JAZZRUNNER | Search Engine blog

  3. Sir Rene,

    I actually become a blogger first before I become a runner. I am inclined at earning money online before I get acquainted with running. As a result? I leave earning money online [not totally], but had converted my blog to a running blog. For that satisfies me more.

    I could have joined the summit, if I had no Merrell Adventure Run that day 🙂


  4. Hi Rene. Thank you for joining iBlog6!

    Don’t worry about the ads. There are still a lot of people like you who blog for passion more than anything else. =)

    • Thanks, Janette! I’m just too happy being part of the blogging community and you’re right, i think the passion for writing what you love most takes precedence above anything else.

      Thanks for dropping by!:-)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s