NIKE We Run Manila 10K

Mizuno, Brooks, Reebok, Adidas, New Balance, Merrell, to name some of the more popular running shoes, have all successfully staged their own races here in the country and have been a regular fixture in the local race calendar which runners highly anticipate joining in.

Nike, which has been mostly silent on the racing scene for the past two years, is now coming up with a race of its own dubbed the NIKE-We Run Manila 10k, one of a series of 10k runs conducted in 15 major cities around the world which will be conducted until the end of this year.

This is going to be a night run, to start at about 6:30pm on October 15, 2011 and will be held on a revised route at the Fort Bonifacio Global City. This race is going to be directed by Coach Rio dela Cruz himself, one of the country’s Nike ambassadors. Right after the race, there will be a party of sorts with booze and live bands entertaining the runners.

I was able to attend Nike’s launching of this race at the Fully Booked Store at Bonifacio High Street and we were briefed by no less than Nike’s Country Manager, Ms. Mae Dichupa as she discussed the concept and details of the Nike We Run Manila 10k.

Ms. Mae Dichupa of Nike

Here’s a tip. If you are to register for this race, register for two as you get a big discount if you register in twos as detailed in the following press release below:

Running bloggers

Manila, September 2011 – Witness the fusion of running, music and Manila’s night urbanscape come to life as Nike Philippines launches We Run Manila 10K. We Run Manila 10k pays homage to runners and aims to connect Manila’s running community even further by celebrating the concept of We Run – where runners connect, motivate and inspire each other. Furthermore, We Run Manila 10K takes pride by being the first-of-its-kind run that invites Filipino runners to gather and celebrate their love for the sport, music and the country.

“If you have a body, you are an athlete,” Nike co-founder Bill Bowerman, defining how he viewed the endless possibilities for human potential. In the same tone, we pay tribute to our runners who routinely push themselves and motivate others to achieve that extra step, pace or mile and ultimately be the best runner they can be.

The race is part of the Nike We Run City 10k races happening in multiple cities such as Seoul (South Korea), Monterrey (Mexico) and Santiago (Chile) that promises a unique run experience combining running and music. The 8,000 runners from Manila will be part of the 150,000 runners from cities across continents to run in this year’s Nike We Run City 10k runs. Manila is the 3rd city in Southeast Asia and one of the 15 cities around the world participating in the Nike City 10k races from now until the end of the year.

This night run will happen on October 15 and will take the runners traversing the heart of the city’s rising business and lifestyle district – Fort Bonifacio Global City in Taguig. At the end of the race the runners will be treated with performances by Chicosci, Parokya ni Edgar.

“With Nike’s very first 10k run in Manila, we want to harness the energy of runners and celebrate their individual and cumulative achievements and motivations as we usher in a new season of running,” shared Nike Philippines Marketing Manager Mae Dichupa. “We all have experienced coming to that point in our run when that extra step or mile is a little harder but we feel that adrenaline kick in when we visually register another runner keep pace or pass us on our running route and once conquered, we feel better motivated and more in tuned with ourselves and other runners. We Run Manila 10k is all about just that – it’s the best avenue for runners to relinquish their love for the sport and place it a notch higher by appreciating it against the vibrant culture of urban Manila.”

The registration for Nike We Run Manila 10k race will commence on September 5 (Monday) at Nike Park Fort, RunnR Bonifacio High Street and Shangri-la Plaza, online through and in select universities. Registration fees and categories as follows:

Age Entry for 1 person Entry for 2 people
Under 25 yrs old PhP 750.00 PhP 1,300.00
25 yrs old & above PhP 1,000.00 PhP 1,300.00

A special discount for registered runners will also be available at select Nike stores.



  1. Women’s Under 25 – For women aged 24 years and below on the race day
  2. Men’s Under 25 – For men age 24 years and below on the race day
  3. Women’s Open – Open to women of all ages
  4. Men’s Open – Open to men of all ages

School Challenge – School Team Category – Colleges and Universities

In the spirit of WE RUN, Nike will launch the Run Buddy Run Nike+ Challenge to celebrate the motivational aspect of running with a buddy! Running has long been referred to as a personal endeavour, but despite the individual nature of the sport, running is an intensely communal pursuit too. The Run Buddy Run Nike+ Challenge takes on the idea of run clubs, training groups and community to broaden the appeal of physical running into the virtual world. Driven through Nike Running Philippines Facebook page and the Nike+ platform, the challenge will see pairs of run buddies race it out to win a VIP Race Day Experience at the We Run Manila 10K, and other Nike prizes.

Challenge mechanics below:

  1. Visit Nike Running Philippines Facebook page at and check out the WE RUN MANILA 10K tab.
  2. Click on RUN BUDDY RUN and sign up with your run buddy.
  3. Once you’ve joined the challenge with your run buddy, lace up your running shoes and hit the road!
  4. Sync your KMs to Nike+ and follow the daily leader board updates on the Nike Running Philippines Facebook page.

Join us at the Nike We Run Manila 10K race to run for yourselves, for buddies, for fitness and for fun and when it’s all done, join us at the Race Village for a host of music and entertainment to celebrate being a runner.

Here’s the latest registration site update (as of September 08, 2011)


For more information, visit or follow us on twitter via @NikePH.

4 responses to “NIKE We Run Manila 10K

    • Dear Sir /Madam :
      We’d like to join in your Nike Run my name Is MR. ALVIN A. USTARE 42 y.o. frm philippine redcross together with MRS. VICKY MONTERO ALSO FRM SAME OFC at Quezon City Chapter here are contact #’s 09175330869/09329151305/4343751/9203672-Mr.alvin, 09331345178-Ms. Vicky

      • Hi Alvin! Regrets! The registration for the NIKE 10k run has been closed a few days ago. But there’s another race coming, the Run United 3 race which will be held of Nov. 13. search it out on this blog.

        Thanks for dropping by!

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