Fox International Channel Runs!

Now, the Fox International Channel has joined the bandwagon in organizing this very interesting fun runs to provide runners and their families a common bond and enjoy the benefits of running. Please mark your calendars as this is going to be held on March 25 at the Bonifacio Global City! Join now as registrations are limited!

Fox International Channel RUN
March 25, 2012
Bonifacio Global City

Race Categories:

500m Fox Costume Run
3K Star Movies Blockbuster Run
5k Star World Lifestyle Run
10k National Geographic 10K Advocacy Run


  • 500 meters: P 150.00  and you get a Bib Number
  • 3K             : P 550.00  with 3k shirt and Bib number
  • 5K             : P 650.00  with 5k shirt and Bib number
  • 10k            : P 750.00  with 10k shirt and Bib number


In-Store Registration Sites:  February 22 to March 21, 2012

  • RIOVANA Store, BGC :  28th St. cor. 9th Ave., Bonifacio Global City, Taguig City
  • RIOVANA Store, Katipunan : 3rd floor Regis Bldg. Katipunan, Quezon City. Across Ateneo
  • TOBY’S, SM Mall of Asia
I was able to attend FIC’s launching at W Building, Bonifacio Global City last week. The races will be organized and directed by no less than Coach Rio dela Cruz of Runrio. He and Mico Almeda, Manager of Brand Action, Publicity and Marketing arm of the race presented the different categories and the themes for each race which will benefit various projects

FIC RUN 2012

Four Channels, Four Lifestyles, Four Races….

Choose One and Join Fox International Channels’

 Fun Run On March 25, 2012

Fox International Channels (FIC) provides a bit of each TV channel’s flavor and a whole lot of fun in the FIC Fun Run on March 25, 2012 at the Bonifacio Global City.  Participants can play dress up, hobnob with celebrities and support a worthy cause.

The event gives runners the opportunity to choose and participate in any of the four races organized by FIC featuring different lifestyle themes representing its four key channels. It will have four race categories that include an advocacy marathon aimed at raising funds to support the various projects of partner non-government organizations (NGOs).

Participants may register in the 500m Fox Costume Run, 3K Star Movies Blockbuster Run, 5K Star World Lifestyle and the 10K Nat Geo Run For a Cause. Those who are interested to join may register either via online or phone, at RunRio stores (BHS and Katipunan) and event partner stores. Participants may choose their singlet according to the channel and label they wish to run with.

Come dressed in your favorite character and run alongside fellow enthusiasts and sponsor mascots in the 500m Fox Costume Run. Fifty runners in costume will compete and make a dash for the finish line. Limited edition Fox DVD will be raffled off after the race.

Star Movies rolls out the red carpet for movie aficionados in the 3K Star Movies Lifestyle Run where writers, film producers and movie directors are expected to show their support to the event. For a bit of a movie trivia and a tad of inspiration, popular quotes from movie characters will be setup along the course. A home entertainment system is up for grabs in the raffle draw.

Run with panache – this is the battle cry of lovers of fashion and fitness when they run the 5K Star World Lifestyle Run featuring a red carpet along the route to mimic the paparazzi scene. Brush elbows with models, celebrities and other prominent personalities expected to show up in their running shoes. If you’re feeling lucky, you might just bring home gift certificates for a shopping spree at the end of the race.

Have fun while reaching out to others in the 10K National Geographic Run for a Cause. The race is in partnership with 10 select non-government organizations and seeks to raise awareness for their respective advocacies. Among the partner NGOs are Physicians for Peace, ICANSERVE Foundation, Virlanie, Greenpeace, Philippine Red Cross, Habitat for Humanity, World Vision and Gawad Kalinga. The first 500 registrants will compete in the name of their advocacy.


Coach Rio in a light moment while explaining the mechanics of the race

Brand Action’s Mico Almeda presenting each category of the run

The Press and Bloggers during the launch

Mico answering questions from the press

Group Picture


3 responses to “Fox International Channel Runs!

  1. it’s my second time to join a fun run … (first was just last march 4, 2012 at MOA,

    very, very, very excited 🙂 … looking forward to another awesome experience 🙂 …

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