WWF Reverse (The Bad) Run: July 22, 2012

“Students of the earth, let’s come together to safeguard our living planet. Protect your future by investing in nature. Lend your hand and share your voice for the conservation of species and our resources. Students of the Earth, Reverse the Bad.”

The World Wildlife Fund Philippines call to “Reverse The Bad” is to reverse habitat destruction, indiscriminate hunting of wild animals, eliminate human carbon footprint and in short, eventually reverse the accelerating degradation of the environment in the Philippines.

This is what the WWF Reverse (The Bad) Run aims to achieved and this run, to be held at the SM Mall Of Asia on July 22, 2012 aims for such action to preserve of what is still left of our environment. To symbolize the event, all runners will run the first 200 meters backwards (back-pedal) then resume running forward.

Registration fees will be at P500.00 for the 3k and 6k categories and P600.00 for the 12k route. More details of the race are in the press release below.

See you there!

Host for the WWF Reverse the Bad Press Launch, Robilson Fernandez

The race proponents and sponsors

Race Director, Ian Alacar

PRESS RELEASE:

Reverse the Bad: Join WWF’s Reverse Run! WWF-Philippines enjoins the youth to make a difference through WWF Reverse the Bad Student Program

“Step back then move forward.”

This statement represents the World Wide Fund for Nature Philippines’ (WWF-Philippines) vision to confront the present state of the environment by studying the mistakes of the past then focusing on building a greener future and keeping the Earth a living planet.

Humanity is currently using 50% more resources than the Earth can provide. We are living as if we have two planets at our disposal. What better way to secure a more sustainable future than to invite tomorrow’s stewards – the youth – to join WWF-Philippines’ conservation efforts?

On July 22, WWF-Philippines will hold the Reverse Run at the SM Mall of Asia to launch the Reverse the Bad Student Program, a year-long membership program developed for high school and college students who want to amplify their commitment to protect the environment.

As suggested by its name, WWF’s Reverse Run will entail race participants to run in reverse as a symbolic way of joining the organization’s mission to stop and eventually reverse the degradation of nature. Participants will backpedal through the course for 200 meters and will then run forward.

Everyone is invited to join in the Reverse Run. As an added treat, students who register for the run are automatically enlisted as members of the WWF Reverse the Bad Student Program.

There will be registration fee of PHP 500 for those running the 3-kilometer and 6-kilometer course, and PHP 600 will be asked for those taking the 12-kilometer route.

WWF Reverse the Run Singlet

Interested participants can sign up at Chris Sports (SM Mall of Asia, SM Manila, Glorietta 3 branches) and Skechers (Trinoma, Market-Market, Festival Mall Alabang branches).

For more information, participants can email wwfreverserun@gmail.com, visit wwf.org.ph/reversethebad, or view the WWF Reverse the Bad video on YouTube at http://www.youtube.com/watch?v=AntkXxruxE0. Proceeds of the Reverse Run will go to the Reverse the Bad Student Program and WWF’s other programs on environmental sustainability, biodiversity conservation, and climate change adaptation.

12k Route

6k Route

3k Route

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One response to “WWF Reverse (The Bad) Run: July 22, 2012

  1. Humanity is currently using 50% more resources than the Earth can provide. We are living as if we have two planets at our disposal. What better way to secure a more sustainable future than to invite tomorrow’s stewards – the youth – to join WWF-Philippines’ conservation efforts, to reverse the degradation of our planet. As suggested by its name, WWF’s Reverse Run will entail race participants to run in reverse as a symbolic way of joining the organization’s mission to stop and eventually reverse the degradation of nature. Participants will backpedal through the course for 200 meters and will then run forward.

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