Rexona Run 2013: The Street Concert Run!

Music, as they say is a motivational force that elevates your mood with excitement and gives you an upbeat feeling. When listening to music while running, it acts to synchronize your stride rate with the music beat that can help you run farther and faster.

This is going to be the new concept to be offered to runners for this year’s Rexona Run 2013 edition to be held on October 20, 2013 wherein live bands and DJs will be stationed along the route of the race giving runners a concert-like atmosphere, head-banging to the music while running as they complete their race distances.

No head-phones needed, no worries about cars on the road, just music blaring out on the route for you to enjoy! At the end of the race, there will be a party with live music playing almost non-stop!

Here are the details of the race:

REXONA RUN 2013 – Run To Your Beat
October 20, 2013 (Sunday)
5km | 10km | 21km

In-Store (until October 16, 2013):
– Riovana BGC
– Riovana Katipunan
– Toby’s SM Mall of Asia
– Toby’s SM North Edsa The Block


5k  –  P 600.00

10k – P 700.00

21k – P 900.00


  • WHEN: October 16, 17 and 18, 2013
  • WHERE: Music Hall, SM Mall of Asia

Online Registration:

At the Rexona Run 2013 Launch at Club Haze


From the gun start to the finish line, this year’s Rexona Run promises to push running enthusiasts, professional runners and recreational runners to DO:MORE.

Mar Corazo, Rexona Brand Manager says, “We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted the Rexona Run to appeal to more people and inspire them to Do:More.”

As one of the most sought after races in the Philippines, runners look forward to the Rexona Run every year for its exciting twists, prizes and categories.

On October 20, 2013 at the Mall of Asia Grounds, be prepared for a different kind of race—the Rexona Run To Your Beat, the Philippines’ first ever multi-sensorial after-midnight run where live music pushes people to run further and culminates in a party at the finish line.

With a local DJ as one of the performers

Woohoo… playing beautiful music together! 🙂

“This was inspired by the insight that when you run to the beat of the music, you run faster, you go further, you’re energized to do more,” said the Rexona Brand Manager.

From the first gun start at 3AM, live performances will be scattered around the race track, adding a very different take on running. The 5k race will have performances by Delta Street, Sandwich, The Diegos, DJ Mia Ayesa, Deuce Manila and DJ Nina.  The 10k race will get the chance to run to Funk Avy and DJ Khai.  While the 21k race will see all performances, as well as the finale concert of Rico Blanco, Elmo Magalona and DJ Mars Miranda.

Coach Rio, Rexona partner and running expert says, “It’s been proven that listening to music unleashes your energy, allowing you to run further.”

In line with Rexona’s DO: MORE philosophy, Run to Your Beat presents the perfect avenue for all individuals to DO:MORE – whether you’re an avid runner or leisure runner.

Run to Your Beat is also the ultimate test of Rexona’s efficacy because the product keeps you dry and fresh from the start of the race until the end of the party.

To register, visit Riovana stores located in Bonifacio Global City and Katipunan, as well as Tobys outlets in the SM Mall of Asia and SM North Edsa The Block. Online registrations are also accepted on Registration is ongoing until October 13, 2013.

With DJ Dada! 🙂

For more details visit the Rexona Men Facebook page, or call/text the race hotline at  887 6194, +0927 347 7700 (Globe), or 0929 717 864 (Smart).

With the bloggers and my look-away pose! (Photo by Noel Camarillo)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s