When Soleus Watch Founder and President David Arnold visited the Philippines about 2 years ago to introduce his first ever Soleus GPS watch, little did he know that it would make a tremendous impact here in the local running community. It enabled many runners to buy a very affordable GPS watch offering an alternative to those who couldn’t afford other, more expensive sports watches.
I was fortunate enough to be one of those first recipients of the GPS 1.0, thanks largely to Ms. Judith Staples, the maverick Sales and Marketing Manager of Truegears Marketing and for the past two years, this watch have been my guide to my training and racing. It’s a simple, no frills watch which had a sensitive GPS receiver, measures distance, pace and speed, calories burned and all the basic requirements needed by average runners like me. At about P5,500 a pop, it’s the most affordable GPS watch.
Since then, Soleus has expanded into other sports like cycling and fitness exercises and are adding new products into their GPS line-up for various types of run related activities. I really like David’s vision for the company of injecting joy in a playful environment with their timing devices and not be too overly serious with the technical aspects of it.
In another product presentation made by Mr. David Arnold who again made a short visit last week, he updated us on the latest Soleus GPS models, among then the sleek GPS FIT 1.0, an upgraded version of the GPS 1.0 model and their top of the line watch, the GPS TOUR which should come out of the market in a few weeks time.
Here’s a quick look on their product DNA:
Here is a preview of their products:
Soleus will continue to innovate as they add new features, yet simple to use products. Yet, they just don’t make watches for the sake of it, track times for us runners, make colorful watches for us to choose nor sell affordable watches so we can afford so but to give us, the runners our MOMENTS, embracing it as one of our basic necessities, to activate passion and build a better running community.
To sum up their brand expression, here is what Soleus is trying to build:
“There are moments when we are working out or competing when the sense of accomplishment, joy, kinship, and community all come together. These are moments that can change us, inspire us, moments of accomplishment or just moments with friends. It’s in this moments when we realize we have become part of a larger experience, part of a community of athletes that know exactly how we feel.
Every second of every run, ride, or workout has the potential to be one of these moments. These are Soleus moments”.
(Thanks to Rodel Montejo and Blas Tianco for the pictures)