Jr. NBA/Jr. WNBA Philippines 2014

Alaska CEO-President Wilfred Uytengsu welcomes the participants of the Jr NBA and WNBA Clinic

Aspiring Champions begin their journey with 2014 Jr.NBA & Jr.WNBA presented by Alaska

(Press Release)

The Food and Nutrition Research Institute (FNRI) study revealed that obesity, which can lead to serious heart problems and diabetes at a young age is becoming one of the most prevalent nutritional problems of Filipino children and adults. To prevent increasing the risk of these diet-related diseases, it is imperative to have proper nutrition and an active lifestyle.

Given these growing issues on health, Alaska continues their partnership with Jr. NBA this year to nurture young boys, and girls, become better individuals and encourage them to embrace a healthy lifestyle not just by drinking milk but also by leading an active lifestyle through sports.

NBA Asia Country Manager, Carlo Singson and Wilfred Steven Uytengsu President and CEO, Alaska Milk Corporation

The 2014 Jr.NBA presented by Alaska, the international youth development program of the NBA, formally launched its seventh staging and their new program exclusively for girls, the Jr.WNBA last January 18, Saturday at the British School Manila, Bonifacio Global City.

The launch was led by Alaska Milk President and CEO Fred Uytengsu, Alaska Milk VP for Marketing Blen Fernando, NBA Asia Country Manager Carlo Singson and NBA Head of Basketball Operations Sefu Bernard.

“We are excited to jumpstart another active year of Alaska Sports with the opening of the Jr. NBA-Alaska program,” said Uytengsu. “This year, young girl players will also get the opportunity to participate and benefit from the program with the launch of Jr. WNBA.

The Coaching Staff

The Jr. WNBA program allows aspiring girls in the country to be part of NBA’s international youth development program. These girls will be given the same trainings and opportunities as Jr. NBA participants because in these modern times, girls are just as interested in sports, specially basketball, as the boys.

With Alaska as presenting partner, the Jr. NBA program has reached hundreds of schools and communities nationwide and benefited thousands of children, parents, and coaches through basketball training camps and school clinics.

Young, aspiring Alaska Jr NBA hopefuls

Some of the best local basketball coaches, led by Alaska and PBA legend Jojo Lastimosa join NBA coaches led by Sefu Bernard in travelling all over the country to conduct school clinics for coaches and players during the regional selection camp starting on January 19.

These activities will culminate in the National Training Camp at the SM Mall of Asia where the 2014 Jr. NBA and Jr. WNBA basketball players and national coach will be named. They will then given an experience of a lifetime when they go on a trip to watch an NBA game and meet NBA players. Last year, the Jr. NBA All-Star Philippine team watched a Los Angeles Lakers home game against the Memphis Grizzlies at the Staples Center met NBA superstar Kobe Bryant.

The Jr. NBA & Jr. WNBA presented by Alaska, is just one of Alaska’s Sports Development Program that inspires children to become future champions through teaching them skills to play the game while incorporating the values of determination, hard work, teamwork, discipline and sportsmanship.

Alaska Jr NBA-WNBA Basketball Clinic in Cebu

Become a champion too and join Alaska’s sports programs now! NUTRITION.ACTION CHAMPION. For more information on Jr. NBA Philippines visit www.jrnba.asia/philippines; Alaska Basketball Power Camp visit: www.alaskapowercamp.com/basketball and for live Twitter updates, follow: @ALASKAsportshub.

The Coaching Staff and Players

Omega Pain Killer Pro Liniment: A New Sports Version

Omega Pro Pain Killer Sports Liniment

I’ve been getting some products for review lately and if it’s related to sports,  it will surely get into the pages of this blog and the above old time, athlete-friendly product is no exception.

Omega Pain Killer Liniment has been well known for many years and i remember too well the original yellow branded bottle that has always been a staple of my grandma’s top table drawer as she uses it to soothe the aches and pains of her foot and lower back.

The old original (regular) Omega Liniment

Back in the 80s when i first started running, the smell of liniment oil was evident at the starting area before a race. One of them was the peculiar aroma of Omega Pain Killer which you could distinctly smell a hundred meters away from the starting line area.  So strong was its scent that whenever i enter the room of Grannie who had just applied Omega Liniment, the scent reeked the whole room as if several bottles were spilled on the floor and it lingered on for several hours, even up to a day or two!

The liniment however is very effective and after rubbing and massaging just a few drops of this starchy liquid into your calves and thighs, it helps soothe aching muscles, specially when experiencing muscle soreness.

There is a newer and improved version of this liniment oil, one that was developed with athletes in mind or those with active lifestyles. It’s called the OMEGA PRO  and it has a more potent cooling effect that quickly relieves sore muscles, its spreadability has been enhanced and it has a new refreshing benign scent, none of the strong mentholated odor that was present in the original version.

I had the chance to try this after my recent Corregidor Marathon and bought a sachet pack (P10.00 each) which was more than enough for my massage therapist to use all over my upper body and legs. It had a penetrating effect, cool and light on the skin and most importantly, without the strong aroma that permeates from similar liniment brands.

Its indications are for back pains, muscle and joint pains, cramps, rheumatism, arthritis and even insect bites.

It’s most ideal when applied before any sporting activity and after cooling down. This topical analgesic is a great alternative over oral analgesics for relaxing the muscles after an intense work-out.

The 60 mL bottle will set you at about P75.00/bottle.