Nurture Run: A Breastfeeding Awareness Run

NOTE: This race has now been moved to May 18, 2014 as per their advisory, as follows:

A lot of runners have expressed their concerns regarding the run’s proximity to the Lenten season and Holy Week, proving it difficult to train and prepare for the race while actively taking part in traditional Lenten practices of fasting and abstinence.

In response, we have set the event the weekend after Mother’s Day, May 18.

“We find that hosting an event intended to empower women and mothers would be best held on a month that commemorates the women in our lives. Hope that we see you on May 18 and help us make this initiative meaningful.” explains Iza Abeja, BBB’s Executive Director.

The venue will be announced as soon as we finalize the details. For questions and inquiries, please contact (02)585-9410 or (02)904-6902.

 

If you live in Quezon City or particularly near the sprawling Quezon Memorial Circle, here’s a 3k and 5k Fun Run called the Nurture Run for you to join on May 18, 2014, 5:30am.

Proceeds of the Nurture Run will go to mobilizing skilled counselors, sustaining mommy groups and organizing breastfeeding awareness activities as well as supporting Milk Banks through Milk Letting Days.

Here are the details:

Nurture Run 2014 :

What:        Nurture Run
When:       May 18, 2014 (Sunday)
Where:      Quezon Memorial Circle, Quezon City
Race Categories:     3k and 5k
Assembly Time:       5:30am
Registration Fees:  P450.00
 
Registration Sites at selected Chris Sports outlets and at http://www.nurturerun.com
 

LetsBeReal, Filipina Mothers

(Press Release)

We’ve all been told that breastfeeding’s best for babies; but why are less than half of Filipina mothers opting for exclusive breastfeeding?

Reality bites, and in fact, recent figures released by the Food and Nutrition Research Institute (FNRI-DOST) say that breastfeeding rates are at 47 percent and more alarmingly, there are actually areas in the country that have breastfeeding rates of only 27 percent. That’s 7 out of 10 mothers who opt for infant formulas and other artificial milk substitutes.

Beauty, Brains and Breastfeeding together with UNICEF are looking to shift this mindset. “Filipina mothers aren’t keeping it real and we want to help change that,” says Iza Abeja, Executive Director of Beauty, Brains & Breastfeeding (BBB).

10150630_10152252849639242_1291295496_n

Ms. Iza Abeja, founder of  Beauty, Brains and Breastfeeding (Foundation).

Nurture Run

In keeping with the thrust to promote, support and protect the rights of the breastfeeding mother and child, BBB is organizing the Nurture Run, one of the biggest breastfeeding awareness initiatives in the country to date. More than 10,000 runners and breastfeeding advocates are expected to join Nurture Run.

Iza also shares that proceeds of the Nurture Run will go to mobilizing skilled counselors, sustaining mommy groups and organizing breastfeeding awareness activities as well as supporting Milk Banks through Milk Letting Days.

“All these initiatives will be carried out in strategic areas in the country specifically in disaster prone provinces,” notes Iza. “As the recent disasters in Tacloban, Bohol and Zamboanga have taught us, breastmilk can save lives.”

The Nurture Run is set on May 18, 2014 Sunday from 5:30 am to 10:00 am at the Quezon Memorial Circle.  It covers 3km and 5km options with race kits costing PHP 450.00 inclusive of the race bib and Nurture Run shirt. The event is co-presented by UNICEF, International Labour Organization (ILO), National Nutrition Cluster group for Haiyan/Yolanda and Department of Health (DOH) in coordination with venue-host the Quezon City Government.

“Our children deserve the most genuine form of care and nutrition they can get. Support breastfeeding and help us spread the word by joining the ‘Nurture Run.’”

1525027_10152252853999242_934907841_n

Ms. Abeja with the bloggers

About Beauty, Brains and Breastfeeding

Beauty, Brains & Breastfeeding was established and registered at SEC in 2006. It aims to bring back the breastfeeding culture in the country and elevate the stature of breastfeeding and eradicate the misconception that breastfeeding is only for those who can’t afford formula milk.

In recent years, BBB has not only participated in the promotion of breastfeeding. We have also taken part giving support to mothers. Providing free breastfeeding counseling at evacuation areas and informal settlers vulnerable of displacements in times of calamities BBB is also an active lobbyist when it comes to the protection and implementation of legislations promoting breastfeeding.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s