Etude Princess Run

Tutus? Cinderellas? Cosplayers? Costumes? Definitely great to do a fun run! On May 25, 2014, Etude House Philippines welcomes individuals of all ages to rally together in the first ever Etude Princess Run.

This would be a great family activity that will support various foundations, one of them being Actor Dingdong Dantes’ “YesPinoy”, a foundation to help others, especially the youth, achieve their dreams of having a better life despite poverty and powerlessness.

The YesPinoy Foundation is pushing for its “One Chair One Child Campaign” to give school children and schools, facilities to make learning more conducive in the classrooms.

Dindong Dantes of YesPinoy Foundation

This event is a direct reflection of Etude House Philippines mission of blending their business of beauty products with service and responsibility.

Here are the details of the race:


Etude Princess Run 2014 Race:

What:        Etude Princess Run
When:       May 25, 2014 (Sunday)
Where:      Bonifacio Global City
Race Organizer:        PEP Squad Events
Race Categories:     3k, 5k, 10k

Gun Start Times:

  • 3K – 5:45 AM
  • 5K – 5:35 AM
  • 10K – 5:30 AM

race kit

Etude House Philippines’ President Andrea Amado (L) with beneficiaries, Dingdong Dantes of YesPinoy (C) and representative of Lifeline Foundation


In celebration of mothers and families in May, Etude House Philippines is holding a fun run dubbed as “Etude Princess Run.” It features 3K, 5K and 10K categories that will fire off on May 25, 2014, 5 am at 34th corner 9th Avenue, Fort Bonifacio Global City in Taguig.

“We encourage men, women, students, professionals, athletes, celebrities, health buffs and even, cosplayers to sign up and participate in the Etude House Princess Run. We want to bring together Filipino families for this fun event. We hope to see everyone enjoying with their loved ones on May 25,” said Etude House Philippines President Andrea Amado.

Join in on the Fun
Registration for the Etude Princess Run is from March 15 to April 15. Entry fees are P600 for the 3k and 5k races and P800 for the 10k category, inclusive of a race kit with a singlet, race bib and race map.

Online registration is available at Payments and in-store registration are accepted at four (4) Etude House branches: SM North EDSA, Eastwood Mall, SM Southmall and Glorietta 3. The race kit can be redeemed once payment is done in the stores.

Etude House Pink Member Card Holders get 100 off from the registration fee and will receive tutu skirts in their race kits to wear during the event.

Cosplayers are also encouraged to enter the 3K category and run in their favorite costumes with their rubber shoes. They also get P100 off the registration fee. “For extra fun, we want cosplayers to join. They can wear head gears, accessories and colorful costumes. The more creative, the better,” added Amado.

Prizes Fit For Royals
Etude Princess Run entrants will get the chance to win exciting prizes. Top 3 males and females from each category will receive products from Etude House, medals and Gold’s Gym membership.

Finishers will also receive a special passport which will be used as passes to the Etude Pink Fair where they can enjoy fun activities and game booths. The passport will also entitle them to special gifts and exciting freebies.

Race For a Cause
Proceeds of Etude Princess Run 2014 will support the YesPinoy Foundation, an organization founded and headed by actor Dingdong Dantes, Jr. that rally all Filipinos, of all ages and from all sectors and background, to support diverse advocacies and programs.

The foundation aims to empower Filipinos to help those in need and to contribute effectively and efficiently.

“We are happy and grateful to partner with Etude House for the upcoming Etude Princess Run. The funds that will be generated out of the event and donated to the foundation will be used for the One Chair, One Child #UpuanParaSaKinabukasan Campaign, which we’re doing in partnership with Lifeline Foundation,” said Dantes.

The One Chair, One Child Campaign aims to raise funds to buy school chairs for around 3,000 student survivors of Typhoon Yolanda, who go to Estancia Central Elementary School in Northern Iloilo.

“We chose YesPinoy Foundation as our beneficiary because their advocacies are very significant and relevant to Filipinos. We also hope to encourage whole families to make this event not only a fun bonding activity for everyone but also as an opportunity to support families who are in need,” mentioned Amado.


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