Fitbar Nutrition Snack Bar

Friend TIN FERRERA, ultra runner, cross-fit enthusiast and blogger (among many other interests) probably has it all covered endorsing a wide array of products related to running and nutrition.

Skimming on posts of her social media accounts, she endorses Simple Hydration and Spider water bottles, Hydro Coco Juice drink, Adidas Body care, Berocca Vitamins, various compression socks, running gears and many other sports products. Maybe the only thing that’s left for her to endorse is a baby stroller– for moms and dads to place their babies while they’re running!


Last week, during our committee planning of the Cordillera Great Traverse expedition, she handed each member several box samples of her latest endorsement, the FITBAR, a nutrition/snack bar. This is a great nutrient-packed snack bar which provides extra fuel that enhance energy levels for the body before, during or after an exercise.

As with energy gels, lots of runners carry them as they stoke up on either chocolates bars and now these health snacks for fuel before a race, chew on them during long trail runs to help sustain their strength and gobble them up afterwards to satisfy hunger fangs and replenish spent stores of energy.

They’re quite similar to the Nature Valley Granola Bars that were a hit among runners a few years ago, but the FITBAR is far tastier, softer and in the form of rice crispies spiked with raisins, crunchy oat clusters, chewy soy nuggets and hoards of vitamins and minerals.

There are two variants to this snack, one of which is the NUTS Fitbar and the other posted here is the FRUITS Fitbar variety which Tin has provided us. I like the taste of this and i know it’s one that runners would definitely agree with me. I’ve had this on trails provided to me by my team mates and it proved to be a satisfying gut saver that gives you just enough of an energy boost to get you through your runs.

Once you’ve tried this, your sure to have found one great snack that’s light on the tummy, tastes good and fuels your muscles for the long run. It’s about P20.00 a pop at your favorite grocery store!

The Sofitel Manila Half-Marathon: August 17, 2014


This Half-Marathon race at the SM Mall of Asia is going to be Sofitel’s first ever to be staged in this distance, a prelude to a bigger event next year where they plan to organize the Sofitel Manila International Marathon 2015! What a great way to kick off one new international marathon!

After their enormously successful Runrio Battle of the Sexes Leg 1 and 2, Sofitel is back by popular demand to give runners a longer race this time, that would challenge them in running longer distances from the half up to a marathon. Runrio has prepared a meticulously planned course to utilize wider lanes along Roxas Boulevard with lots of amenities based on Sofitel’s past races.

The half marathon will have an excellent team of volunteers and support staff along this course with a very nice finishers’ shirt for the half marathon runners! Gun start will be at 4:30am. On-line registration will start on June 27 while In store registration will be on July 14 at different venues.

Here are the details of the race:

SOFITEL Manila Half-Marathon

When:   August 17, 2014 (Sunday)
Where:   SM Mall of Asia
Race categories:   5km, 10km and 21km
Race owner:   Runrio Inc.
Title sponsor:   Sofitel Philippine Plaza
Target registration:   6,000 runners



Online Registration

Start of registration: June 27, 2014

End of registration: August 1, 2014

In-Store Registration

Start of registration: July 14, 2014

End of registration: August 4, 2014

Registration sites:

  • Move, 30th Street, BGC
  • Toby’s SM Mall of Asia
  • Toby’s The Block


Race Category Registration Fee Pre-Race Inclusion
5K Php750 Bib with Timing tag and Singlet
10K Php850 Bib with Timing tag and Singlet
21K Php950 Bib with Timing tag, Singlet and Finisher shirts with medal

21k Medal Design


Half-marathon finishers shirt


5K – 3 winners for male and female (Cash Prize)

10K – 3 winners for male and female (Cash Prize)

21K – 3 winners for male and female (Cash Prize)

At the Press Launch of the Sofitel Manila Half-Marathon last night at Hotel Sofitel


Sofitel Philippine Plaza is happy to announce that they are giving  all our runners at the Manila Half Marathon 2014 on August 17, 2004 a chance to avail a  special room rate package for those who will be checking in on August 16, 2014 (Saturday).


Room only                                                                          : PHP 5,500 Net

Room with breakfast for two at Spiral                     : PHP 6,500 Net


1.       Advance booking coursed through Sofitel Room Reservation (551 55 55) is required. No walk-in reservation is allowed.

2.       Reservation must be guaranteed through credit card or cash deposit.

3.       Upon check-in, registration receipt must be presented at the Front Desk.

4.       Twenty four cancellation policy will apply prior to date of check-in.

5.       Breakfast is from 6:30am until 10:30am only.


Sofitel Philippine Plaza to revive the Sofitel Manila Half Marathon

Manila, June 3, 2014 – Sofitel Philippine Plaza announces the revival of the Sofitel Manila Half Marathon, last staged in 2008. The Sofitel Manila Half Marathon 2014 will feature 5k, 10k and 21k categories, and will be held at the Mall of Asia grounds.  Cash prizes and luxury prizes from Sofitel are at stake for the top three male and female winners of category.

“The Sofitel Manila Half Marathon aims to be at par with other international marathons such as the Boston Marathon or Singapore Marathon.  Aside from this, the greater aim of the event is to contribute to the upliftment of the lives of the street children of Manila through Virlanie Foundation, the beneficiary of the marathon.

In the last year, we have raised over Php 1. 5 million through the two runs we have organized – a part of the proceeds had been used to purchase a van that was handed over to the foundation for their activities. This year we are targeting to have over 6,000 runners and for better success in terms of fund raising. ” says Sofitel Philippine Plaza General Manager Adam Laker.

The race proponents of the Sofitel Manila Half Marathon

The Sofitel Manila Half Marathon is a collaboration between the Sofitel Philippine Plaza and the premier running event organizer in the country, Runrio, led by Coach Rio de la Cruz.  “By organizing the Sofitel Manila Half Marathon, we hope to one day become one of the world’s most popular running event attracting both amateur and professional runners from all over the world to compete in Manila.

This marathon is dedicated to the children of Virlanie Foundation with the objective of contributing to a better future for the children of Manila.” saysCoach Rio de la Cruz.

The marathon takes the runners through a panoramic view of the Manila Bay while running with the cool breeze of the bay.  Sofitel Manila Half Marathon 2014 follows the two highly successful running events brought about by the Sofitel-Runrio partnership in 2013: The Sofitel Runrio Battle of the Sexes Leg 1 and 2.

Photo ops with the media and bloggers

Just like the two Battle of the Sexes events, the Manila Half Marathon shall be a green race.  Runners are highly encouraged to bring their own water bottles for refilling at hydration stations, instead of using paper and plastic cups.

Online registration, selling of prepaid cards, and instore registration shall start this June 27 at Toby’s MOA, Toby’s SM North The Block and Move, 30th Street BGC. Complete race information can be found on

Registration fees are as follows: P750 for the 5k, P850 for the 10k, and P950 for the 21k.  All runners shall receive a race bib, singlet, and finishers lootbag and drinks.  The 21km category shall also receive a finishers medal and finishers shirt.

This event is co-presented by Gatorade and sponsored by the following: Gold’s Gym, DOCOMO, StarXpo, DOLE, Delsan Office Systems,Canon Fashion Tailoring,10 Inch Lights and sounds, Dowi Hosiery, Delizio Fine Foods, Diversey, MJ Global, M Plus, Timex, Premier water and Nizoral. Media partners include ANC, Business World, Fox International Channels, Manila Bulletin, Philippine Daily Inquirer and Radio High.

For more information, please call 02-703-1736 or 02-463-4814 or email


38th MILO Marathon 2014: A Great Legacy Lives On

The Milo Marathon, now on its 38th series is arguably the most famous Philippine marathon, as it’s also one of the biggest with 18 legs of this event spread all over the country. Qualifying for the Milo finals is an accomplishment in itself and offers a race experience many who have participated in have cherished.

Coach Rio dancing to the sound of funk during the launch!

The National MILO Marathon’s legacy lives on as it ushers the 18-leg event with the opening race in Baguio on June 29. The winners of this season’s National Finals will be given a chance to compete in the 2015 Tokyo Marathon.

Last year’s victors Eduardo Buenavista and Mary Joy Tabal, will go head to head with the nation’s best to bag the top purse and claim the coveted spots in the esteemed international race event.

At the recent Milo Marathon 2014 Launch (from L-R) Coach Rio dela Cruz, National MILO Marathon Race Organizer; Ms. Sherilla Bayona, Nestle Philippines Beverages Unit, Business Executive Manager; Mr. Robbie de Vera, MILO Sports Marketing Executive; Atty. Tonisito Umali, Assistant Secretary of the Department of Education for Legal and Legislative Affairs; Mr. Andrew Neri, MILO Sports Marketing Manager.

Part of their prize for winning the 37th NMM in 2013, Buenavista and Tabal recently competed in the Paris Marathon in April 2014. The country’s biggest and most prestigious footrace expects 230,000 runners to participate this year.

The brand will also further the support for young Filipino talents by providing 16,000 underprivileged youth with brand new running shoes this year to reach the 50,000 mark through the Help Give Shoes advocacy. Help Give Shoes aims make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

Also, the organizers have announced its partnership with the Department of Education (DepEd) for the “One Child, One Sport” campaign. The One Child, One Sport campaign reinforces the new and existing sports programs of MILO and DepEd to promote one advocacy that is building a nation of champions.

As local running community continues to grow in number, MILO is steadfast in encouraging Filipinos to run not only for victory and the thrilling experience but also to join its noble cause. Interested participants may process their registration, payment, and direct-to-home delivery of race kits online through the official MILO website.

Following the pilot race in Baguio (June 29), the elimination legs will resume in Dagupan (July 6), Tarlac (July 13), Angeles (July 20), Manila (July 27), Naga (August 24), Lucena (August 31), Puerto Princesa (September 7), Lipa (September 14), Iloilo (September 21), Bacolod (September 28), Tagbilaran (October 5), Cebu (October 12), Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website ( or the MILO Philippines Facebook page ( Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines). Runfest 2014: July 13, 2014

I remember friends from last year wanted to do this race for their first half-marathon but it sold out before they could even register! You have to sign up early to get in into this race and an “early” registration was what the organizers have done for this race. There are still few slots open so hurry and get a slot now!

PRESS RELEASE from Organizers: RunFest 2014 will be on July 13, 2014 at the Bonifacio Global City, Taguig. Are you excited to join the fun as we celebrate running?  If you missed last year’s event, you can check the video here: RunFest 2013 and make sure to run with us this time!

We will again have the personalized race bibs (optional),  just like last year for those who register during the early registration period. As always, all runners in the 5K, 10K and 21K gets a medal when they cross the finish line. RunFest 2014

July 13, 2014


5KM, 10KM and 21KM


5K – Php 700
10K – Php 800
21K – Php 950

ALL 5K/10K/21K Runners get a Finisher’s Medal when they cross the finish line.  21K Runners get a Finisher’s Shirt after the race. Sizes are subject to availability. Personalized Race Bibs are available during the early registration period only.


Register Now - Online Thru Credit Card

Early Registration : March 21, 2014 – May 4, 2014.

Early Registration Store Venues (March 30, May 4, 2014)

Selected Chris Sports Branches (during mall hours)

– Chris Sports – SM Megamall
– Chris Sports – SM North EDSA
– Chris Sports – SM Mall of Asia
– Chris Sports – Glorietta
– Chris Sports – Festival

100 Miles Cafe (Mondays to Saturdays only.  Close on Sundays)
2/F Fort Pointe II
28th St., Fort Bonifacio
Taguig City, Taguig
Mon-Fri: 10AM – 9PM
Sat: 9AM-8PM
Sun: Closed

IMPORTANT:  No race bibs and race kits will be provided during the early registration.  There will be a race kit claiming on June.  Schedule and details of the race kit claiming are posted here.

Race kit delivery is optional and is only available through online registration

Regular Registration will start on May (Final date to be announced)

You can check more details including the FAQ’s by clicking this link: RunFest 2014. Let’s Celebrate Running!


For sponsorship and other inquiries, please fill up the form uisng this Contact Us form.


Leadpack RunFest 2014 Singlet

Race Singlet Runfest 2014 Medal

Finishers Medals

Runfest 2014 Shirt Design R4

Finisher’s Shirt


Runner with the cross

With friends at the start

At the finish line

Trail Chronicles #17: Puray Falls

This is one of the best kept secrets hidden in the hinterlands of Rodriguez (Montalban) and the trails leading to Puray Falls present one of the most scenic views, getting a close up look to nature and of the local people.

Jun and i have been to this place twice in the past but yesterday was just our first to finally reach and explore Puray Falls, with its gentle river below now accessible leading to the falls. On the paths leading to it, i love how the scenery changed constantly. It’s the changing backdrops of the mountains that constantly grabs your attention then you find yourself approaching a river or stream with towns people doing their daily routine along the banks of these rivers.

Running the trails of course, was the best part of the adventure, moderate to technical specially the very narrow ridge approach to the top of the falls itself with one misstep and you fall into a deep ravine. Most of the run is shaded with the rural, forest backdrop of the small town of Puray dominating the scenery. Lots of trees, running streams, and wild life as we had to maneuver over rocks and boulders on the way to the falls.

Once you reach the waterfall, you can further climb up on the sides to go behind and above it. So we also scaled up the trail paths on top of the falls and make sure to watch your footing! At the top, you find a pool-like lagoon where children bathe in the very cold waters and the gorgeous views of the river rock trails below!

The waterfalls itself can be a hit and miss thing as you might go past the river trail that leads to it. Better ask the locals for directions.

I’m leaving you with these pictures of this trail adventure. If you know or have experienced similar trail adventures before, please comment and share them with us below. Cheers!

Jun and i on the trails of Puray, Rodriguez, Rizal

Long trails ahead

At Maskap, leading to Baranggay Puray

Streams like this are aplenty here

One of two entrances to Puray

The trails leading to the rivers

A simple abode along the trails of Puray

A sturdy bamboo bridge


A small house tucked along the trails

One of the may river crossings


Great views here

A sampling of the trails

Into another small community

Having a taste of the mangoes being harvested by the local farmers

Endless river crossings

The way to the falls

Rock hopping with the kids

On the way up to the falls

Puray Falls

Jun taking a dip

The deepest part of the falls

Going up further to the top of the falls

We find another lagoon at the top of the falls

View of the river rock trail from where we came from

From the top of the waterfalls

Nice swim here

Re-hydration time at Jun’s place after the run! Cheers to Father’s Day!


Cavite Half-Marathon Trail Run: July 13, 2014

This trail run in Cavite, to be held on July 13, 2014 is a trail event just waiting to happen! The paths in Silang, Cavite has been a fixture to mountain bike enthusiasts and is one best suited for trail running! The route is mostly easy and fairly level but with some pretty good inclines and downhills too.

I was able to run on these trails about four years ago when my MTB friends tagged me along, them in their mountain bikes and me on foot and the trails here reminds me those of San Jose Del Monte, Bulacan where you have open bike paths, wooded areas which they call the Holy Trail, plus muddy dirt roads!

For runners and mountain bikers, the trip to Silang’s trails wouldn’t be complete without stopping over at “Aling Pina’s” Food Haus serving delicious and cheap Pinoy cuisine!

If you want a decent challenge with some good scenery, give the Cavite Dash For The Elderly Half-Marathon a go!

Here are the details:


When: July 13, 2014 (Sunday)

Where: Silang Municipal Plaza

Assembly Time: 4AM

GunStart: 5AM

CutOff: 5 Hours

Registration Fee: PHP 800

Race Inclusions: Race Bib, Event Trail Tech Shirt and Finishers’ Medal


Via BPI Bank Deposit S/account name: Juan Carlo Igos S/account number: 4999-0436-02 Registration Confirmation (BPI Deposits Only) Please send the scan/photo of the deposit slip/s to email with your Name/Contact Number/Shirt Size

Via On Site Registration:

New Balance Running Shop, The District Mall of Imus, Cavite  Register until June 15 for a guaranteed shirt size! Hurry! Register Now!

*Deadline of Registration is until June 30, 2014-Monday. Strictly No Race Day Registration.

Course: The course travels through beautiful biking paths and forests, the Long Mango Trail, Munting Ilog and through tall Acicia trees on the popular Holy Trail and Lilliput trails. We strongly recommend the use of trail shoes because the trails can be slippery during rainy season.

Race Kit Pick-Up: Race Kit Claiming will be on July 5-Saturday and July 6-Sunday at New Balance Running StoreThe District Mall, Imus Branch, Unit 228, 2nd Level, Main Mall Imus, Emilio Aguinaldo Highway corner Daang Hari Road, Imus
Cavite. Schedule is as follows:

July 5-Saturday (4PM to 9PM)

July 6-Sunday (4PM to 8PM)

Time Limit: There is a 5-hour time limit for this trail run.

Aid Stations: Fully-stocked water aid stations/Gatorade with light trail snacks every 2.5-3 kilometers. It is highly recommended that runners carry at least 20 oz. of water between aid stations as no water cups will be provided. Bring hydration belts, hydration back packs, hand-held water bottles and additional trail food.

Awards: Event Trail Tech-shirts will be given to all registered runners. Award medals are given to all finishers of the race.

The finisher’s medal


Getting To Silang, Cavite:

How to Travel From Manila To Silang Cavite Municipal Plaza

Private Vehicles:

Take Cavitex and Exit Via Bacoor Aguinaldo Hi-Way straight To Imus-Dasma-Silang, then take the left road aligned to a gasoline station going to Silang Municipal Plaza (Do not take the right road, you will go straight ahead to Tagaytay)


Go to Uniwide Coastal Mall Terminal and find a Bus with signage going to Silang/Tagaytay. Ask the driver to drop-off to Silang Municipal Plaza.The Terminal is open 24 Hours.

This Trail run is brought to you by Team Cavite ESE.

Trail Chronicles #16: New Converts To Trail Running

There must be something magical about running in trails that this couple, Leo and Sylvia are now drawn to it after testing the waters for the first time on a long trail run 3 weeks ago. This time, me and my regular training bud, Jun Santiago brought these two budding trail runners to the trails of San Andres, Tanay– parts of which was the route of the recent Pimco NDTR Trail Run.

Leo and Sylvia are no newbies to road running though, both having completed several marathons and an ultra marathon under their sleeves. Leo, at 67 is still running strong, having a best of 4:30 in the San Francisco Marathon last 2012 while Sylvia who is in her early 50’s clocks  a sub-50 min. 10k and was 1st runner-up (female division) of the Tagaytay to Nasugbu (T2N) 50k  in 5:29 also in 2012.

Both seem to enjoy the adventure, escape and the lure of the wilderness and it’s apparent when both recently shopped for trail shoes, pole sticks, dri-fit apparels, hydration back-packs, whistles and even a walkie-talkie that has a speaking range of 28 miles! Speaking of being gung ho!

Montrail Rogue Racer

We hied off to Tanay last Sunday and arrived at 5:00am at the Pimco Clubhouse For Trail Runners along the national road in San Andres. The clubhouse has been serving as the jump off point of trail runners wanting to run the myriad of trails in Tanay. Although the club house doesn’t open until 7am, it’s relatively safe to park your cars in front or just across it so we started from there and jogged the 1.8 kilometer main highway to the trail head.

Once you get to the trail head, there is a small white sign board at the entrance that leads to the Kay Ibon and Maypatag Plateau trails. As i mentioned earlier, the trails were part of Pimco’s NDTR Leg 1 trail run held last May 25. Once you step  on the stoney paths leading to the falls, the fun begins!

The trails leads to a cluster of trees and small rocks dot the path that goes downwards for the first kilometer or two. The orange trail ribbon marks from the last race are still evident and these served us well not to get lost in the maize of trails ahead. The Kay Ibon Waterfalls was a nice first stop into our long journey.

Leo, Sylvia and i were also able to test run our new Montrail Rogue Racer Trail shoes and in my own assessment, this particular model was able to manage to cram in a great amount of soft and responsive cushioning into a light 8 oz shoe. It was great on all types of terrain including the muddy portions  that we had to cross upon.

Anyways, a review will be in order later so now, i’ll be leaving you with our experiences running is this enchanting wilderness. Enjoy!

(Our next trail race: The Soleus-Nuvali Trail Race Challenge on June 29, 2014 at Nuvali, Sta. Rosa, Laguna)


With couple Leo and Sylvia at the trail head

The Kay Ibon Falls

Jun with the couple

Bumping into a local who told us of an accident that happened recently on these trails

The mountains of Sierra Madre as our backdrop

Climbing up a mountain ridge

The Maypatag Plateau


The vast expanse of the trails

At the foothills of the Sierra Madre

Passing through an isolated shack

Spring water emanating from the mountains

This spot is memorable for Jun

Remnants from the last PIMCO Trail run

Trails at the valley

With Salomon X-Trail Run, PIMCO NDTR and Brooks X-Country Challenge champion Lito Divina at the trails

Run United 2, 32k Race: A Short Race Recap

What’s even better than driving over at Cavitex? Running over it and last Sunday’s Run United 2 offered that chance for me to run it once again after the Santey Barley Half-Marathon last year. This is the first time that a Run United race have used the Coastal Highway and Cavitex for its route and it’s a nice change of scenery!

The 32k Afroman course is relatively flat through mostly Roxas Blvd, except for the fly-over bridges along EDSA and Buendia and the Cavitex interchange bridge. It’s an out and back course which seemed that it would be tedious but the views at Cavitex all changed that and it was one great run over-all!

With team mates at the Yellow Cab before the start

At the starting line

Weather conditions were tolerable, humid and dry at the start and it got really warm at the finish. Water stations were aplenty although it got too crowded when both the 21k and 32k runners merged along the route starting somewhere at the 24km distance.

It was great to be running with my team mates, Team 90% and except for a few who were abroad, we were part of the large 12,000 plus runners who toed the line at the start and we all had a nice time.

Approaching the finish line

Thumbs up to the WRFGH photographers

So this is the 2nd race done from the Run United trilogy and i get to scratch this off my list. One more to go and that will be the RU Philippine Marathon on October 5, 2014.

After the running the 32km distance, we were all elated having experienced this awesome race. At the finish line we were given our medal and a bag with some sports drinks, dri-fit finishers shirt and small goodies from Unilab.

Overall it was a nice experience and we’re all looking forward to RU’s full marathon this October. Thank you to Janice Castillo and Claire De Leon-Papa of Unilab for the hearty breakfast at the Media Center!

Check out this link for the race results:

Our finishers shirt and medal

Goofing off at a 7-Eleven convenience store after the race

Quanta Paper’s R3Run: Cheapest Reg At P250.00

This is quite a deal for a race! The R3Run is a 1k, 4k, 8k an 12k is a run to promote a healthy lifestyle and is geared for awareness to environmentally sustainable practices. And their registration fees? It’s pegged at only P250.00 for any of the above distances you choose to run! This event will be on August 10, 2014. Mark your calendars!

Here are the details:

WHAT:           R3RUN – Run For Sustainability
WHEN:           August 10, 2014
WHERE:         BlueBay Walk, Pasay – Macapagal Ave., Pasay City 

DISTANCES:            1K, 4K, 8K and 12K

Registration Details:          

In-Store/Site:            June 5 – July 22, 2014

  • Runnr BHS
  • Runnr Trinoma
  • Toby’s Sports Shangri-La
  • Toby’s Sports Arena SM Mall of Asia
  • Toby’s Sports Robinson’s Place Manila

NOTE:   Registration is every Thursday thru Sunday from 12 nn – 8 pm only.

REGISTRATION FEE: P250.00 only (for any category)


Eco-friendly tissue paper manufacturer organizes Run for Sustainability
When business is linked to social conscience, seldom consumers appreciate the connections. But there is one eco-friendly tissue paper manufacturer in the Philippines that for a decade now endures to balance these two opposing principles. “We endure to strike a balance between profit and social conscience,” says Quanta Paper Corporation president & general manager Steven Leung.

Founded on business principle of sustainable practices, Quanta Paper manufactures hygienic tissue products using used office paper as raw materials instead of virgin fibers. This thrust is geared towards preservation of world’s rainforest where deforestation remains a traditional practice in the paper making industry to extract virgin fibers.

The race proponents discussing the R3Run during its launching last week

This August 10, 2014, the Company will launch its most aggressive green campaign in a form of a fun run activity. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is designed to inspire environmental action among Filipino consumers and raise awareness on climate change. It also aims to educate consumers on the importance of green labelled products and how patronizing them could help in a way to protect our planet.

Integrated through a healthy and fun lifestyle activity, the R3RUN serves both a strategic marketing and social responsibility tools of the Company. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” says Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia.

The Company finds that most Filipinos do not have enough knowledge on climate change and the threat that it poses to the country and to the world. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.” He explained.

To be held at the BlueBay Walk, Edsa-Macapagal Avenue, Pasay City, the Run will be participated in by around 10,000 runners. The activity and program venue will be inspired by an EcoVillage theme. It will showcase some of the best environmental photo exhibits and social efforts both by the Company and by its invited partners.

The Company will also have a photo exhibit on how hygienic tissue is
produced from waste paper to its finished product. There will be games and other interactive activities within the EcoVillage, all focused on environmental stewardship.

The Company will also build a Green Warrior Memorial in the EcoVillage to honor and remember those forest and sea rangers who gave their lives fighting to protect and preserve the Philippines’ natural resources.
Participants will range from students, government officials and employees, artists and TV personalities, corporate partners and green advocates.

Part of the participants is Jasmine Curtis-Smith, the Company’s brand endorser for its new sanitary napkin product. There will be four race categories, namely 1km and 4km (carrying the Company’s sanitary napkin
brand, Perfect), and 8km (carrying the Company’s institutional brand, Eco-Hygiene), and 12km (carrying the Company’s flagship brand, Fresh).

The registration period will start on June 5 and end on July 22, 2014, opens every Thursday thru Sunday. Registration venues will be at Runnr Bonifacio High Street, Runnr Trinoma, Toby’s Shangri-La, Toby’s Mall of Asia, and Toby’s Robinson Manila.

Registration fee is at Php 250 inclusive of Running Shirt, Race Bib, Route Map and product samples of the Company. First 2,500 students who register can avail a Php 150 discounted rate The appointed race organizer by the Company is Cosmic Gate Innovations Co.

Proceeds of this event will support the Company’s continued social responsibility efforts.