38th MILO Marathon 2014: A Great Legacy Lives On

The Milo Marathon, now on its 38th series is arguably the most famous Philippine marathon, as it’s also one of the biggest with 18 legs of this event spread all over the country. Qualifying for the Milo finals is an accomplishment in itself and offers a race experience many who have participated in have cherished.

Coach Rio dancing to the sound of funk during the launch!

The National MILO Marathon’s legacy lives on as it ushers the 18-leg event with the opening race in Baguio on June 29. The winners of this season’s National Finals will be given a chance to compete in the 2015 Tokyo Marathon.

Last year’s victors Eduardo Buenavista and Mary Joy Tabal, will go head to head with the nation’s best to bag the top purse and claim the coveted spots in the esteemed international race event.

At the recent Milo Marathon 2014 Launch (from L-R) Coach Rio dela Cruz, National MILO Marathon Race Organizer; Ms. Sherilla Bayona, Nestle Philippines Beverages Unit, Business Executive Manager; Mr. Robbie de Vera, MILO Sports Marketing Executive; Atty. Tonisito Umali, Assistant Secretary of the Department of Education for Legal and Legislative Affairs; Mr. Andrew Neri, MILO Sports Marketing Manager.

Part of their prize for winning the 37th NMM in 2013, Buenavista and Tabal recently competed in the Paris Marathon in April 2014. The country’s biggest and most prestigious footrace expects 230,000 runners to participate this year.

The brand will also further the support for young Filipino talents by providing 16,000 underprivileged youth with brand new running shoes this year to reach the 50,000 mark through the Help Give Shoes advocacy. Help Give Shoes aims make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

Also, the organizers have announced its partnership with the Department of Education (DepEd) for the “One Child, One Sport” campaign. The One Child, One Sport campaign reinforces the new and existing sports programs of MILO and DepEd to promote one advocacy that is building a nation of champions.

As local running community continues to grow in number, MILO is steadfast in encouraging Filipinos to run not only for victory and the thrilling experience but also to join its noble cause. Interested participants may process their registration, payment, and direct-to-home delivery of race kits online through the official MILO website.

Following the pilot race in Baguio (June 29), the elimination legs will resume in Dagupan (July 6), Tarlac (July 13), Angeles (July 20), Manila (July 27), Naga (August 24), Lucena (August 31), Puerto Princesa (September 7), Lipa (September 14), Iloilo (September 21), Bacolod (September 28), Tagbilaran (October 5), Cebu (October 12), Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

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