Yellow Cab “Challenge CamSur Triathlon” Launched

began

“The water is always clearer on the inside of our fence”. This was how CamSur Gov. Miguel Luis Villafuerte and his father, the former Gov. L-Ray Villafuerte described the conditions of their water sports complex wherein safety and cleanliness are one their utmost concerns in staging the Challenge CamSur Triathlon next June 14, 2015. The launch of the Challenge Camsur event was held this morning in Quezon city.

Challenge Family, the organizers of the global triathlon series which brought to you the recent Challenge Roth in Germany will now be staging their new triathlon race in Camarines Sur after holding the very successful Challenge Philippines at the Camayan Beach Resort in Bataan-Subic last February of this year.

CamSur is no stranger in hosting international triathlon events. Back in 2009, it hosted the Cobra Ironman 70.3 Triathlon, the first major international triathlon event sanctioned by the World Triathlon Corporation in the country for three consecutive years until 2011. This established a solid international reputation for CamSur in terms of hosting world-class triathlon events.

David Voth (CEO of Leverage Sports Asia and Challenge Philippines Race Chairman)

Giving prestige to Challenge CamSur is the designation of Yellow Cab Pizza as the Title Sponsor of the Challenge Brand in the Philippines thus giving the brand name, Yellow Cab Pizza’s Challenge Philippines and Yellow Cab Pizza’s Challenge Camsur.

There will be the usual huge production happening to be staged by the government of CamSur to make this international race a success. They will be offering a complete and integrated package – full preparation and security at the race venue and routes, an Olympic village-type set-up at the CamSur Watersports Complex with accommodations as well as leisure, dining, entertainment and exhibition/exposition facilities.

Camarines Sur Governor Miguel Luis Villafuerte

The sprawling complex will also serve as a hub for the race proper and pre-race and post-race activities. To add to all these is the enthusiasm and involvement of the local residents who go out as early as 4 a.m. and line the race routes to cheer for the competitors.

These are indeed great times for triathlon enthusiasts in the Philippines wherein events of the Cobra Ironman Cebu, Vaseline X-Terra Off Road Liloan, Enervon Active Bohol 226, Challenge Bataan-Subic and a host of many others are lined-up for the elites and budding triathletes to conquer.

Proponents of Challenge CamSur

Challenge Philippines Triathlon launches new international race

Yellow Cab Pizza takes title sponsorship

Manila, Philippines, July 29, 2014–AFTER a successful leg last February in Subic Bay and Bataan,  Challenge Philippines is expanding its brand footprint with the announcement of a new race set on June 14 next year—Challenge CamSur.

The Challenge Philippines earlier this year showcased over 729 athletes from 38 countries. Triathletes from different walks of life, including two crown princes of Bahrain, competed in the inaugural race.

Twenty-five of the world’s fastest pro triathletes participated in the race competing for two million pesos, the largest prize purse in Asia. Among them are Australia’s Michael Murphy and other current world champions.

Challenge Philippines 2014 triathlon on February 22, 2014 in Subic Bay, Philippines. (Photo by Nicky Loh/Getty Images) 2014 Getty Images

The race’s broadcast coverage reached over 82 counties worldwide showcasing Philippines as the most desired lifestyle and sports destination.

Challenge Family, owner of the global triathlon series of long and half distance races, is known worldwide for giving the most iconic and beautiful race locations. This is exemplified with the announcement of the new Challenge CamSur.

“We are honored to welcome Challenge CamSur as part of the Challenge Philippine’s Family of races. Camsur has a rich tradition and legacy in the sport of Philippine triathlons… With the passion and warmth always evident from the people of Camarines Sur supporting our athletes, it’s just amazing,” said David Voth, CEO of Leverage Sports Asia and chairman of Challenge Philippines Race.

Contract signing

“In celebration of a new Challenge race in CamSur and a new title sponsorship from Yellow Cab Pizza, plus it’s the 30th Anniversary of the birthplace of Challenge Family Triathlons in Roth, Germany, we will roll back Challenge Philippine’s race entry prices to US$190,” Voth said.

After registration, all athletes will get the chance to win a year-round season pass to select Challenge Family races including a coveted race kit to Challenge Roth in 2015. The promotion will run for a limited time only. Athletes may register and join through http://bit.ly/30YearsOfRoth.

At the Challenge Camsur launching with Triathlete Noelle De Guzman (Kikayrunner) finisher of the recent Challenge Roth Triathlon in Germany

“The 2014 Challenge Philippines race course in Bataan was proclaimed by many around the world as being the ‘World’s Toughest Course.’ Our goal for Challenge Camsur is to design and deliver one of the fastest courses in Asia,” Voth said.

“We in the province of CamSur are proud to be part of the Challenge Family Global Series and we are looking forward to host the CamSur Challenge triathlon next year as a banner event of Challenge Philippines,” CamSur Gov. Miguel Luis Villafuerte said.

“Being the host of the first major international triathlon event sanctioned by the World Triathlon Corporation in the country in 2009, and this was for three consecutive years until 2011, our contribution to the growth of triathlon in the Philippines is substantive. This has established for us a solid international reputation in terms of hosting world-class triathlon events.”

Villafuerte pointed out that Camsur holds a unique draw when it comes to hosting such international sporting events. “There is strong government support and we are able to offer a complete and integrated package… To add to all these is the enthusiasm and involvement of the local residents who go out as early as 4 a.m. and line the race routes to cheer for the competitors,” Villfuerte said.

Anna Stroh, event director of Challenge Philippines and Challenge CamSur said: “Giving our athletes an opportunity to compete at highest levels, in a well-organized, safe, and beautiful destinations, is our primary goal.”

Challenge Philippines Triathlon in Subic Bay and Bataan and Challenge CamSur will be held on Feb. 21 and June 14, respectively. The new title sponsorship with Yellow Cab Co. for Challenge Philippines and Challenge Camsur, with an initial term of 3 years, will begin immediately.

The famous pizza chain has been a long-time supporter of triathlon by supporting its own team, Team Yellow Cab, and many sport development programs, including its support of Challenge Philippines in 2014 as an official partner. “We could not ask for a better partner. Yellow Cab is symbolic of quality, passion, and a positive lifestyle that makes it a perfect fit for the Challenge brand,” Voth said.

“Being part of the Challenge Family provides an ideal platform to continue our objectives established over a decade ago, but with a wider reach… I am very delighted to have Yellow Cab on board as a Title Sponsor of the Challenge Brand in Philippines.

Having supported Triathlon since 2008, having Yellow Cab as part of the Family is a wonderful match”, Challenge Director Jumbo Tayag said. “The Challenge Philippines Brand and Yellow Cab share a certain status in the market.

Only a few can be a triathlete, but a lot of people are aspiring to be one. Similar to Yellow Cab, customers sees the brand as aspirational, a brand that you want to be associated with,” said Roy Quejada, chief operating officer of Yellow Cab Co.

For more details visit the Challenge Philippines website at http://challengephilippines.com.ph.

Get social with the Challenge Philippines Family and get instant access to live coverage of all Challenge Family races on the go. (Press Release)

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