The excitement and adrenaline rush one experiences in running this yearly night run, the Enegizer Night Race is like no other with thousand of energetic, happy, smiling runners of all ages, headlamps flickering in their foreheads really get you pumped-up!
This is the the gist of what the Energizer night race is all about and i was one of those who experienced their race last year for the first time when it was held at the Bonifacio Global City. This night race will be back this year and in a new venue, the Filinvest City in Alabang on September 6, 2014 at 5:30pm. It’s noteworthy to mention that this year’s race will be handled by Pro-Active Race Events led by its President Jay Em who has handled successful race events in the past.
I was able to attend the launching of the Energizer Night Race last Friday and we once again met with the upbeat organizers of this race, particularly Ms. Cara Tecson, Marketing Manager of Energizer Philippines who welcomed and briefed us on the various agenda of this race.
From Cara’s speech, she explains:
The Energizer Night Race for a Brighter World is a Global series of nighttime running events where participants race by the light of an Energizer headlight to raise awareness for the need for safe, clean solar lighting around the world. First launched in South Africa in 2007, the race has become a well-established event taking place in Argentina, South Korea, Malaysia, Singapore, Indonesia and of course, Philippines.
The event is a great occasion to engage with our target market (families) in a fun and entertaining way. Not only is this a fun run, the Energizer Night Race has been a venue to spread Positivenergy by contributing to local and international causes as part of our responsibility in making a positive impact around us.
Here, in brief is the race details:
“POSITIVENERGY” TO HIGHLIGHT ENERGIZER NIGHT RACE 2014
Following last year’s “glowing race” supported by thousands of runners in the Greater Manila area, people can experience again the one-of-a-kind fun run as Energizer opens Night Race Manila 2014.
For those who love running but do not like the heat, Energizer’s night race, is the perfect fit. Just like the past years, this event in September will also create a night of lights as the runners beam up the race route in Filinvest City Alabang produced by the Energizer 3LED Headlights which is part of their running gear.
With a different venue and route, the race will focus on the basic goals of this year’s fun run enjoying a good run and powering up for “positive energy,” for the 3,000 target participants.
More than just the fun and excitement, the race will also support GMA Kapuso Foundation with various Energizer Lights and batteries to be used for their outreach programs.
Cara Ramirez-Tecson, Energizer Philippines, Inc. Marketing Manager explained the advocacy saying they are offering the run not just for the beneficiaries but for the runners too.
“We would like this year’s run to be a venue of fun and excitement for everyone who will join, so we’re focusing on their enjoyment this time more than anything else,” she said. “Beyond the beneficiaries, we will focus on our goal to provide that “fun” for the runners so we can radiate the positivenergy to everyone “said Tecson.
Though the press kits include a headlight that is worth P499, organizers of the event still made the run more affordable for runners with the price registration ranging from P600 for 3k runners, P700 for 5k and P800 for 10k runners.
“With the prices made very affordable, we are inviting everyone to come and join us in this event. This is a good venue to bond with families and friends as we spread positive energy,” said Lady Reyes, Energizer Philippines, Product Manager for Lights & Specialty.
The registration will start on August 2, 2014 at official registration sites including RUNNR at Bonifacio Global City, Alabang Town Center and Brooks SM North Edsa Annex. Details of the event registration are also available on Energizer’s website at www.energizerbatteries.com.ph. and www.Facebook.com/EnergizerPH. (Press Release)