When Julie Tatarczuk, Avon Philippines President and General Manager talked about the Avon Pink War (Walk and Run) Against Breast Cancer yesterday, she asked us to join a war! Not against the ISIS group in Iraq and Syria (God forbid!) but on a mission about raising awareness and fighting a dreaded silent enemy which is breast cancer!
At the Philippine Army Officers Club at Fort Bonifacio for the launching of this event, she stressed that spreading awareness, like espousing the “Self-Breast Examination” may be a woman’s best weapon to fight this illness. She also added that the success of this war can only be won when we have numbers to join and sign up for this cause.
Avon’s one important mission now is to raise funds to help the country’s public hospitals take care of those already afflicted with breast cancer. Ms. Tatarczuk now appeals to do our share in this fight by registering on for the Avon Pink War Run-Walk Against Breast Cancer to be held at the Mall of Asia grounds on October 12, 2014.
“To win the war, we should all show up to support the cause in itself. Together we will win the war if we are armed with the right information”, she declares!
Avon Pink WAR (Walk and Run) Against Breast Cancer
When: October 12, 2014 (Sunday)
Where: Mall Of Asia Grounds
Race categories: 5k and 10k
Race owner: Avon Philippines
Beneficiary: Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.
Target registration: 5,000 runners
5k — P 550.00
10k — P 700.00
Inclusions: AVON WAR Kit which includes a singlet, race number, and giveaways.
Walk Only — P299.00 (inclusive of an Avon War shirt)
- Chris Sports Branches : Festival Mall/ Glorietta 3/ SM Mall of Asia/ SM Megamall Bldg. B/ SM City North Edsa Main Mall/ Market Market
Enlist and run in the Avon Pink WAR Against Breast Cancer
Breast cancer continues to threaten the lives of many women –mothers, wives, daughters, sisters, and friends – and early detection remains the best weapon against the disease. Avon, the company for women, enjoins everyone to take a stand against the enemy and enlist in the fight of a lifetime through the Avon Pink WAR (Walk and Run) Against Breast Cancer.
On October 12, 2014, the Mall of Asia Grounds will serve as the battlefield by which thousands upon thousands will wage the ultimate fight against breast cancer through the Walk and Run events. Avon Kiss Goodbye to Breast Cancer (KGBC) Ambassador Solenn Heussaff and GMA 7 stars Kris Bernal and Rocco Nacino will be on the frontlines to join those in battle.
The brave souls who will run for the cause can register now until October 6 in the Avon website www.avon.com.ph and Chris Sports branches in Festival Mall, Glorietta 3, SM Mall of Asia, SM Megamall Building B, SM City North EDSA Main Mall, and Market Market.
Enlistment fee is Php550 for the 5k run and Php700 for the 10k run. The fee is inclusive of the AVON WAR Kit which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for Php299, inclusive of a WAR shirt.
Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM Mall of Asia, and SM Supermalls. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.
AVON WAGES ALL-OUT PINK WAR AGAINST BREAST CANCER
GLOBAL BEAUTY BRAND URGES EVERYONE TO ENLIST IN THE PINK ARMY TO FIGHT THE DISEASE (Press Release)
Breast cancer remains women’s toughest enemy and Avon, the company for women, is determined to see an end to the disease with its Kiss Goodbye to Breast Cancer (KGBC) 2014 campaign. As the world’s leading champion against breast cancer, Avon is gearing up for its biggest fight yet, as it stages the Avon Pink Walk and Run (WAR) Against Breast Cancer for the cause’s 12th year here in the Philippines.
The recent launch’s ground zero was the Philippine Army Officers’ Clubhouse in Fort Bonifacio where a briefing was executed in true military fashion. Attendees were educated on the paramount importance of early detection and regular self-breast exams to combat breast cancer. Avon Philippines President and General Manager Julie Tatarczuk served as Commander-in-Chief, who briefed the attendees on this year’s campaign and the global beauty brand’s unwavering commitment against the disease.
Tatarczuk declared, “I am grateful for the opportunity to stand before all of you today and invite you on Avon’s important mission. This mission entails all of us to join a war. A war all of us need to be a part of because it can hurt the people we love. It is time that we fight back. It is time we provide people with the ammunition to survive the disease.”
This year, we are waging an all-out war. We leave no woman behind. The Avon Pink WAR is proof that as the company for women, Avon will never back down from the fight against breast cancer. We encourage everyone present today to stand with us as part of the Pink Army and help us spread awareness on this disease. Through early detection and regular self-breast checks, we can win this war against breast cancer.”
The battleground was further shaken up with the unveiling of powerful ammunition by KGBC ambassador Solenn Heussaff who, together with an infantry of pink-clad dancers, taught the attendees the Dibdiban Dance. The dance, which creatively teaches how to do self-breast exams, will be released via Avon Philippines’ Facebook page.
“The dance is more than just entertainment. It’s a call to spread awareness on breast cancer. Avon wants women to be familiar with their bodies and regularly conduct self-breast exams. This is our most powerful weapon and the more women know about this, the better our chances of scoring sweet victory against the disease,” said Solenn.
Solenn will be joined by fellow GMA 7 stars Kris Bernal, and Rocco Nacino in the frontlines of the ultimate battle which will take place at the SM Mall of Asia Grounds on October 12. The battle will consist of the Walk and Run (WAR) events where brave souls can enlist in the Pink Army to join the cause.
Enlistment fee is Php550 for the 5k run and Php700 for the 10k run. The fee is inclusive of the AVON WAR Kit which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for Php299, inclusive of a WAR shirt. Supporters can also purchase a Limited Edition Skin-So-Soft Lotion made for KGBC at Php 300 to help the cause.
Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM, and Ford Philippines. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.