Preview: UNICEF Heroes For Children Run on October 25, 2015

The UNICEF Heroes For Children’s Run to be held on October 25, 2015 at the Mall of Asia grounds aims to attract at least 2,000 runners to provide life-changing health opportunities to feed children and nourish them through the crucial first 1,000 days of their lives and even beyond.
The run which is spearheaded by young actress-celebrity Anne Curtis, who is also UNICEF’s appointed Celebrity Advocate for Children hopes to gather funds to improve the lives of children coming from poor families; wean them away from malnutrition, giving maternal care for their mothers, helping them access to safe drinking water and sustain their medical and feeding programs.
The run at the SM Mall of Asia will feature 21k, 10k and 5k distances, as well as a 500-meter dash for children below age 12. Anne, herself will attempt to run and finish her first 21k distance at the event.
Since its inception, UNICEF has promoted the rights and well-being of every child, and has helped feed millions of the hungry poor in all countries around the world. They have provided emergency relief assistance, clean water, medicines, educational materials, laws against child abuse, support for orphans, with donations going directly to programs that help the poor, specially the children.

Anne Curtis (r) signing the joint agreement with Unicef’s Country Representative, Ms. Lotta Sylwander during the event launching at Discovery Suites in Ortigas center last September 17, 2015

Here are the details of the run:
UNICEF’s Celebrity Advocate Anne Curtis to Run for Children
(Press Release)

17 September 2015 – UNICEF Celebrity Advocate for Children Anne Curtis launches the ‘Heroes for Children Run’ for the benefit of children most in need, especially in their first 1,000 days of life.
The run, slated for 25 October 2015 Sunday, at the SM Mall of Asia grounds, is the first major fundraising initiative by Anne Curtis since UNICEF appointed her as Celebrity Advocate last March. “I am very much invested in health and fitness. I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” said Curtis.

The Jazzrunner with Anne Curtis

UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July. The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’.
“In the Philippines, at least 3.4 million Filipino children are stunted. Undernutrition accounts for over half of the 95 daily under-five child deaths. The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond,” said UNICEF Country Representative Lotta Sylwander.
“UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being. She is personally leading this event and has mobilised her own networks and resources to make it happen.” Added Sylwander, “I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better. Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children.”
The run will feature a 500-metre dash for kids (age 12 and below); 5k, 10K, and 21K.
Online registration for the Heroes for Children Run is open at until 11 October 2015. In-store registration will run from 23 September to 21 October 2015 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!
Organised through running partners Leadpack and, the Heroes for Children Run is presented through the support of SM Mall of Asia, PSBank, Double Dragon Properties Corporation, Enervon, SM Accessories, Belo Essentials, Cherry Mobile, Jack ‘n Jill, Toy Kingdom, SM Cares, Philippine Star, Nyxsys Philippines Inc., Chris Sports and Discovery Suites.
To know more about the run and UNICEF’s programmes, visit or call 758-1000 (Mondays to Friday, 9:00 a.m. to 6:00 p.m.).



What is the Heroes for Children Run 2015?

Heroes for Children Run 2015 is a fundraising campaign organized by Ms. Anne Curtis for the benefit of UNICEF Philippines.

What is the date of the Heroes for Children Run 2015?
             It will take place on October 25, 2015.

Where will the event be held?

The event will be held at the SM Mall of Asia grounds.

How can I register/ join?

For online registrations, please visit

For in-store registration, you may visit any of the following selected Chris Sports outlets:

  1. SM Mall of Asia – 2nd level, Entertainment Mall, Seaside Boulevard,Pasay, Metro Manila
  2. SM Megamall – 3rd level, Building B, Edsa corner J. Vargas Avenue, Mandaluyong City
  3. SM North EDSA – Ground floor, North Avenue corner EDSA, Quezon City, Metro Manila
  4. SM BF Homes – 2nd level, A. Santos Avenue, Parañaque, Metro Manila
  5. Glorietta – 2nd level, Glorietta, Makati
  6. Market! Market! – 4th level, McKinley Parkway, Taguig, Metro Manila

When can I register?

Online registration starts on September 11 until October 11, 2015.

For Chris Sports stores, registration starts on September 23 until October 21, 2015.

How much are the registration fees?

For store registration, fees are as follows:

500M – P100 (for 7 years old and below and 8 to 12 years old)

5K – P650

10K – P750

21K – P950

For online registration, additional fees will apply.

Payment Gateway Fee: P25-P65 (varies with race category)
Web Admin Fee: P75

Delivery Fee: P150

Is there a discount for students or senior citizens?

There is no discount for students or senior citizen since this is a fundraising event.

Who can participate?

Children 12 years and below can participate in the 500 meter run.

Adults may choose from any of the 3 categories – 5K, 10K and 21K.

What are the inclusions of the registration fee?

For the 500M category – race bib, lootbag

For 5K and 10K – singlet, race bib, loot bag, RFID timing chip, finisher medal

For 21K – singlet, race bib, loot bag, RFID timing chip, finisher medal and finisher shirt

Note: Finisher medals and shirts will be given at the finish line.

What is the time of Assembly?

For 21K, participants should be at the Mall of Asia Grounds by 3:00AM.

For 5K and 10K, participants should be at the Mall of Asia Grounds by 4:00AM.

For 500M, participants should be at the Mall of Asia Grounds by 6:30AM.

What is the time of Gun Start?

For 21K, the gunstart is at 4:00AM

For 10K, the gunsart is at 5:00AM

For 5K, the gunstart is at 5:10AM

For 500M, the gunstart is at 7:00AM.

For online registrants: When will my race kit be delivered?

For those who register online, the delivery of kits will take place two weeks upon registration.

For In – store registrants: When can I get/ redeem my race kit?

For those who register at the Chris Sports stores, you can get your race kits right away.

How does the singlet jersey look like?

You may go to to view the design of the jersey and finisher shirt.

May I see the race route?

Kindly wait for further announcements on the race route.

Should I have other concerns, how do I contact you?

Call the UNICEF hotline at 758-1000 (Mondays to Fridays from 9:00AM to 6:00PM).

Or visit our website or

For corporate packages, kindly contact Ms. Marga Baula, Corporate Alliances at 9010158.


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