Hoka One One Partners with Ironman Philippines

International shoe brand HOKA One One made a splash a year ago when RUNNR and Toby’s Sports Stores introduced the Hoka brand trail and road running shoes in the country. It had made big strides from there, making the shoes one of the popular trail running shoes in the country today. And now, to make its presence more felt, it is emerging in the Philippine triathlon scene and will be a special edition for one year only.

Quorum International Inc., the parent company of leading sports retailers RUNNR and Toby’s Sports, and the official distributor of HOKA ONE ONE in the country, today announced that it has partnered with Sunrise Events Inc., the organizer of IRONMAN Philippines, to make HOKA the official shoe of the first full-distance IRONMAN in the country. The race, which will be held in Subic Bay on June 3, 2018, will be a special edition for one year only, marking the 10th anniversary of Sunrise Events.

HOKA, the award-winning running shoe brand that is making significant global strides with its maximalist shoe design, has seen worldwide popularity among triathletes over the years, both locally and internationally. Last year, HOKA was the number one shoe brand worn at the 2017 IRONMAN World Championships in Kona, Hawaii, which was participated by 2,455 of the best triathletes from around the world.

Image may contain: 2 people, people sitting and indoor

Toby Claudio, (left) President of Quorum International Inc. and Founder of RUNNR and Mr. Roberto Claudio, CEO of Quorum International.

“IRONMAN has met such incredible fanfare in the Philippines, and the same can be said about HOKA ONE ONE, which was the fastest growing running shoe brand in the country in 2017, making this partnership a big deal in the running and triathlon community,” said Toby Claudio, President of Quorum International Inc. and Founder of RUNNR. “As the leading sports organization in the country, we continue to partner with companies that best represent our advocacy of promoting sports and fitness to Filipinos nationwide. Sunrise Events, a premier organizer of world-class sporting events in the Philippines, definitely fits the bill.”

“We are very happy to partner with Quorum International and HOKA for our first and only full-distance race this year in celebration of our 10th year Anniversary.  Quorum and Sunrise have been long-time partners and will continue to be.  Together we will promote a healthy lifestyle and grow the multisport community,” said Wilfred Uytengsu, Founder of Sunrise Events.

The first full-distance IRONMAN Philippines sold out its first 1,000 slots within 24 hours.

Introducing the 2018 “FLY” Collection

 RUNNR has also unveiled HOKA’s new “FLY” collection, three new performance running models that offer versatility and a pleasing aesthetic alongside their utility as serious running footwear.

Image may contain: shoes

HOKA’s FLY collection premieres sleek, lightweight, performance footwear aimed at a growing group of fitness-minded runners who take their workouts seriously, but simultaneously care how their shoes look and feel as well as how they perform at a variety of tasks in and out of the gym. The FLY collection introduces three new shoes to HOKA’s line designed to empower fitness runners who will enjoy HOKA’s ride characteristics along with a cleaner, simpler visual.

Elevon

Hoka ELEVON

Cavu

Hoka CAVU

Mach

Hoka MACH

All three FLY models offer protection as well as propulsion with HOKA ProFLY technology in their midsoles. They feature a softer heel for a more forgiving landing – characteristic of high-cushioned HOKA models – as well as a firmer, more responsive forefoot for more propulsion and quicker turnover.

 

 

Advertisements

Hoka One One Launched in the Philippines

Image may contain: shoes

The Hoka One One Line-up

To those not yet in the know, you might be surprised at what you’ll see at the RUNNR Store at BGC and its many branches. A few days ago, the one brand you were probably asking (specially if you’re a trail runner) is when this would be released locally, has been finally launched and the HOKA One One joins the many other running shoe brands that have been staple to both road and trail runners alike for many years already.

With about seven (7) of their newest models being introduced, there’s no way we could recommend which shoe would be best for you, but for the trail running buffs like me, their best sellers are included in the selection, the Speedgoat-2 and the Challenger ATR 2.

Image may contain: 9 people

Unveiling of the Hoka shoes led by Mr. Toby Claudio

The HOKAs have been a mainstay globally for the past 7 years. During those times, the brand developed a small but devoted following of trail runners (and later road runners), who liked the shoes’ over-sized wide body design, superb midsole cushioning, bounce and its light weight, going into the direction of being “maximalist”, as opposed to the uber- minimalist trend being introduced during Hoka’s infancy.

Image may contain: shoes

Hoka Speedgoat

Image may contain: shoes

Speedgoat’s Outsole

Among those models that were initially introduced were the Clifton, the Bondi, Mafate and Huaka, among a slew of others. Still, they evolved and are introducing new ones in the market.

If you’re one of those loyalists who liked the bouncy, maximalist feel of these old models, the newer ones won’t disappoint. These are pricey shoes but they work for the vast majority. Available at RUNNR Stores.

Image may contain: 4 people, people smiling, people sitting and shoes

First 3 customers!

MANILA, Philippines – March 16, 2017 – RUNNR, the Philippines’ leading running specialty store, today announced the arrival of HOKA ONE ONE®, the award-winning French running shoe brand that is making significant global strides with its maximalist sole design.

HOKA ONE ONE started in 2009 when Ultra Marathon champion Nico Mermoud realized he needed shoes to help him run downhill faster while reducing the shock that took a toll on his legs. Mermoud then partnered with fellow athlete Jean-Luc Diard in engineering a shoe that had double the shock absorbing material than traditional running shoes and uniquely carved geometry that encouraged an efficient foot strike – thus the revolutionary lightweight running shoe brand was born.

Image may contain: 1 person, sky

Over the years, HOKA ONE ONE has become one of the most acclaimed running shoe brands in the world, winning multiple accolades from Competitor Magazine, Triathlete and Runners’ World. The continuous growth of HOKA ONE ONE can be attributed to runners of all types embracing the brand’s promise of delivering lightweight, well-cushioned shoes with an exceptional ride.

Recognizing the demand of the growing Philippine running community for quality and high-performing products, RUNNR, a member of the Quorum Group of Companies, will exclusively carry the HOKA ONE ONE shoe line in the Philippines, adding yet another premium item in its already impressive mix of running products.

Image may contain: 9 people, people smiling, people standing

“We are excited to be the official distributor of HOKA ONE ONE in the Philippines. The arrival of this amazing shoe brand in the country has long been anticipated by our local roster of triathletes, ultradistance runners and marathoners,” said Toby Claudio, President of Quorum International Inc. and Founder of RUNNR. “As the leader in the local sports retail industry, we continue to support the growing Filipino running community by bringing in the best global brands.”

Philippines, it’s about time we experience HOKA ONE ONE. Why run when you can fly? Visit RUNNR at Bonifacio High Street, Trinoma, Alabang Town Center and Cebu and grab a pair now!