International shoe brand HOKA One One made a splash a year ago when RUNNR and Toby’s Sports Stores introduced the Hoka brand trail and road running shoes in the country. It had made big strides from there, making the shoes one of the popular trail running shoes in the country today. And now, to make its presence more felt, it is emerging in the Philippine triathlon scene and will be a special edition for one year only.
Quorum International Inc., the parent company of leading sports retailers RUNNR and Toby’s Sports, and the official distributor of HOKA ONE ONE in the country, today announced that it has partnered with Sunrise Events Inc., the organizer of IRONMAN Philippines, to make HOKA the official shoe of the first full-distance IRONMAN in the country. The race, which will be held in Subic Bay on June 3, 2018, will be a special edition for one year only, marking the 10th anniversary of Sunrise Events.
HOKA, the award-winning running shoe brand that is making significant global strides with its maximalist shoe design, has seen worldwide popularity among triathletes over the years, both locally and internationally. Last year, HOKA was the number one shoe brand worn at the 2017 IRONMAN World Championships in Kona, Hawaii, which was participated by 2,455 of the best triathletes from around the world.
“IRONMAN has met such incredible fanfare in the Philippines, and the same can be said about HOKA ONE ONE, which was the fastest growing running shoe brand in the country in 2017, making this partnership a big deal in the running and triathlon community,” said Toby Claudio, President of Quorum International Inc. and Founder of RUNNR. “As the leading sports organization in the country, we continue to partner with companies that best represent our advocacy of promoting sports and fitness to Filipinos nationwide. Sunrise Events, a premier organizer of world-class sporting events in the Philippines, definitely fits the bill.”
“We are very happy to partner with Quorum International and HOKA for our first and only full-distance race this year in celebration of our 10th year Anniversary. Quorum and Sunrise have been long-time partners and will continue to be. Together we will promote a healthy lifestyle and grow the multisport community,” said Wilfred Uytengsu, Founder of Sunrise Events.
The first full-distance IRONMAN Philippines sold out its first 1,000 slots within 24 hours.
Introducing the 2018 “FLY” Collection
RUNNR has also unveiled HOKA’s new “FLY” collection, three new performance running models that offer versatility and a pleasing aesthetic alongside their utility as serious running footwear.
HOKA’s FLY collection premieres sleek, lightweight, performance footwear aimed at a growing group of fitness-minded runners who take their workouts seriously, but simultaneously care how their shoes look and feel as well as how they perform at a variety of tasks in and out of the gym. The FLY collection introduces three new shoes to HOKA’s line designed to empower fitness runners who will enjoy HOKA’s ride characteristics along with a cleaner, simpler visual.
All three FLY models offer protection as well as propulsion with HOKA ProFLY technology in their midsoles. They feature a softer heel for a more forgiving landing – characteristic of high-cushioned HOKA models – as well as a firmer, more responsive forefoot for more propulsion and quicker turnover.