If you work or been around the Bonifacio Global City area walking along busy 32nd street, you would have noticed the construction being done on this huge open park for the past two weeks. Finally, the project has been unveiled! It’s a running track called Unlimited Stadium created by NIKE, the world famous athletic footwear and sports apparel maker.
Unlimited Stadium is in the shape of a 100-foot sole print of the Nike Lunar Epic Low Flyknit. It is digitally enabled, featuring a 200-meter running track lined with LED screens. Upon registration on an i-pad, you’ll be asked to register an avatar name (not more than 6 letters) and a color combination to distinguish you from other runners. An RFID would then be attached to your shoe so sensors would read it and would be flashed on LED screens on the sidewalls of the track and appear behind or ahead of you, depending on the pace you’re in.
This is now where the challenge comes in as the digital avatars of themselves grows in size based on the speed and distance they run, motivating them to push more beyond their limits.
The Unlimited Stadium run challenge will go on until August 21, 2016 and will be open from 4:00pm until 10:00pm daily. Registration is free!
Mr. Bulbul Khera, Senior Director for Marketing, Nike Southeast Asia said, “The Unlimited Stadium is designed to encourage people to push beyond their limits, and to celebrate the spirit of doing more than what you thought was ever possible. Especially in the next 17 days when the world watches the best athletes on the planet defy expectations, Nike enables Filipinos with the opportunity to do the same through the Unlimited Stadium, innovations and the Nike+ community.”
You can join and discover your unlimited potential through Nike+ challenges, powered by the Nike+ Running and Training Club apps, available for download at the Apple and Android store. The Unlimited Stadium is located along 32nd Street corner 9th Avenue, Bonifacio Global City.
For more information on the challenges and schedule of events at the Unlimited Stadium, go to www.nike.com/manila on 5 August, or call the hotline at 02- 463-4814.
Unlimited Colorway (Press Release)
Nike released its Unlimited Colorway collection, with selected styles available in the Philippines. The colors used in the collection represent not only the unlimited athletic abilities of each individual, but also the way in which Nike views the world: bursting with unlimited inspiration and design possibilities.
The Unlimited Colorway collection will be available in selected Nike stores and will be offered across the Running, Training, Basketball, and Nike Sportswear categories.
The following selection of styles from the Unlimited Colorway collection is available at the Nike Park BGC and Nike Stadium Glorietta 2:
- Nike LunarEpic Low Flyknit (P8,095)
- Nike LunarGlide 8 (P6,295)
- Nike Free RN (P5,295)
- Nike Air Zoom Pegasus 33 (P6,295)
- Nike Zoom Streak 6 (P5,795)
- Nike Air Zoom KD9 (P7,645)
- Nike Hyperdunk Flyknit 2016 (P9,895)
- Nike Metcon 2 (P6,745)
- Nike Air Max 1 Ultra Flyknit (P8,995)
To access Nike’s latest innovations, consumers are encouraged to sign up as a Nike+ member and receive the best of Nike’s services at www.nike.com/manila on 5 August. Share your experience with #JustDoIt and #UnlimitedManila.