Adidas KOTR (Philippines) 2013 Now Set: July 7, 2013

EVENT: adidas King of the Road 2013 (Philippines)

Bonifacio Global City, Taguig

July 7, 2013 (Sunday)

I’ve been joining this race for the past several years and adidas’ KOTR is one of the most anticipated, very well-attended where we get to see international runners from all over ASIA and parts of the world participate in this truly unique event.

adidas King of the Road (KOTR) is a running championship held across Southeast Asia. Held in five countries across the region, ( Philippines, Singapore, Thailand, Indonesia and Malaysia and organised in city areas, the adidas KOTR race will culminate in an ultimate championship race that will be held in a different host country each year.

This year’s Asian KOTR will commence in the Philippines on July 7, 2013.

Race Categories and Registration Fees:

10K Relay for Students
Male Students run first 5K, Female Students run second 5K
(All Nationalities, Students only) Php 800

10K Regular
Men’s Regular (All Nationalities)
Women’s Regular (All Nationalities) Php 1,100

Men’s  (Filipino Only)
Women’s  (Filipino Only)
Men’s Open (International)
Women’s Open (International) Php 1,300


10k Relay For Students (All Nationalities) — Php 800.00

  • Each Relay Pair must be made up of one male and one female runner.
  • Runners may be from different schools.
  • Registration can only be done in the offline registration booths. (NOTE: Online registration is not available for the 10K Relay for Students. Students will have to bring a valid student’s ID to offline registration sites to sign up.)
  • Runners must each bring valid school IDs to the registration booths as proof.
  • Runners must be 25 years old or below to sign up in this category.


Online Registration here. Open from May 2-June 23, 2013.

On-Site Registration. Open from May 2-June 30, 2013

Registration inside the stores open Mondays-Sundays; 12nn-8pm

  • adidas Trinoma
  • adidas Megamall
  • adidas Powerplant
  • adidas Greenbelt 3
  • adidas Two Parkade/BGC
  • Runnr Bonifacio High Street
  • adidas Mall of Asia

Group Registration:

Runners who register as groups at the same time & location get the following discounts on the KOTR registration fees:

  • Group of 10 runners = Php100 off each
  • Group of 15 runners = Php150 off each
  • Group of 20 runners = Php 200 off each

NOTE: This discount is only available in offline registration sites.


Cash Prize for 16.8km Male & Female

Position Open Category (Filipino Only) Closed Category (All Nationalities)
1st 25,000 Php 35,000 Php
2nd 12,500 Php 15,000 Php
3rd 8,000 Php 10,000 Php

Cash Prize for 10km Male & Female

Position Open Category (All Nationalities)
1st 15,000 Php
2nd 10,000 Php
3rd 7,500 Php

Cash Prize for 10km Relay for Students 
(Runner #1 Male & Runner #2 Female)

Position Student Relay (All Nationalities, Students only)
1st 10,000 Php
2nd 7,500 Php
3rd 5,000 Php

Overall School Champion for Runner #1 Male and Runner #2 Female win 25,000 Php each for the schools they represent.

Last Year’s KOTR

(Press Release)

All In for the Biggest Race Across Southeast Asia

adidas Philippines Opens Registration for the Annual adidas King of the Road 2013

Runners, it’s time for you to gear up because adidas is now opening the registration for this year’s adidas King of the Road (KOTR), happening this July 7 at the Bonifacio Global City, Taguig.

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

On the other hand, the 10K-distance will have an added feature this year, the Student’s Relay category. The Students’ Relay category, created to encourage the youth to lead a healthy lifestyle, will be open exclusively to college and university students 25 years old and below. One male and one female student need to partner up and form a relay team, with each running a 5km leg. The winning pair will win cash prizes individually as well as for their respective schools.

The regular 10K race will still be held, which is open to all runners interested to join this distance. Prizes also await runners who will top the said categories.

“The brand’s battle cry is All In, as adidas continues to support and encourage people to be the best they can be in whatever interests they have —be it sports, fashion, or music ” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager. “In the case of KOTR, adidas is showcasing its commitment to sports by bringing together and empowering runners from all over the Philippines and Southeast Asia, giving them a chance to engage in their passion for running.”

Southeast Asia Roads Lead to Malaysia

adidas is not only encouraging runners to compete within their countries. As part of its drive to provide the best experiences for its consumers, KOTR will once again be held in different legs across the SEA countries.

To date, the first adidas KOTR SEA Regional Championship held in October 2011 culminated in Bonifacio Global City, Taguig, involving participants from Indonesia, Malaysia, Philippines, Singapore, and Thailand. The success of this multi-country race inspired the brand to make the event a regional annual tradition. Hence, the KOTR SEA Championship Year 2 was organized and held at the Gardens by the Bay in Singapore in 2012.

This year, participants of the KOTR SEA Championship will get a chance to run through the streets of Malaysia. The final race will be held in October, where winners from Indonesia, Philippines, Singapore, and Thailand will be joined by the KOTR SEA Championship Closed Category participants from the host country itself. Only one winner each from the Male and Female divisions will be crowned as the adidas Southeast Asia King and Queen of the Road.

How to Join KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

  1. Visit and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013.
  1. Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013.

Race fees are as follows: P1,300 for the 16.8K race; P1,100 for for the 10K regular race; and P800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:

  • Group of 10-14 = Php100 off each
  • Group of 15-19 = Php150 off each
  • Group of 20+ = Php200 off each

Supporting this year’s race are the sponsors Summit Water and 100 Plus

For more news, updates, and promos on adidas KOTR 2013, visit or follow the conversation with #kotrph2013.

Adidas KOTR 2011: A Late Post

I’ve read the mostly rave reviews written about last Sunday’s Adidas KOTR that i almost forgot to write about it myself. And in all honesty, i didn’t feel like talking about it anymore. Not one of those rave races i’m proud of, a case of running in a well-organized race participated in by a bad performer, yours truly!

High on Cobra before the race

Just had a 2 hour sleep the night before and i was yawning all throughout the car ride until we reached BGC at 4:30 am. Not a good sign. So i yanked open a Cobra Energy Drink bottle, the green limey-tasting one which i thought would keep me perked-up. It actually did. It mounted my bladder real quick that i had to go to the john to relieve myself twice before the race  and figured that was the last of it. I figured wrong.

Didn’t have much going for most of the time i was on the race route. I was running like a zombie, if there ever was one. 🙂 I couldn’t concentrate as my mind was wandering off somewhere. My stride and form was far removed and i would only get the jolt whenever someone on the other lane would greet and shout my name. Worst, i felt the extra gas and liquid in my bladder that i had to make two more pit stops, one at the BGC triangle and the other somewhere along Buendia Avenue. I didn’t know what drinking a full bottle of Cobra before a race can do to your sac but was aware that this 16.8 race was going to be a sour run!

The last 200 hundred meters. (Thanks BroJ for the pic)

Timmy (wearing the black singlet) was pacing with me during the last 2 kilometers (Thanks to ARC for the pic)

True, i crossed the finish line in about 2:04 and change, the slowest 16k i had so far. LOL! Except for s slight sore left heel, i didn’t feel any tiredness or other body aches after the race.

It’s been an easy week for me after the race, some easy runs and will visit the gym more often at 360. I had just registered for the Run United 3 this coming November and have aimed to run the 32k in preparation for my 1st marathon for 2012, the Condura Skyway Run.

See you all on the roads!

With the UP Heartbreakers after the race

Breakfast at "Something Fishy"

Celebration at Betty and Rals' pub

KOTR 2011 : SEA Championship, October 23, 2011

The launching of the Adidas King Of The Road (KOTR) race last March 3, 2011 at the posh “The Establishment”, Bonifacio Global City was a very engaging activity that assembled Adidas’ athletes, coaches, celebrity endorsers, talents and officials all in one place to witness the unveiling of the Philippines’ version of the KOTR race.

The countdown has now began as the Philippines will host the KOTR Southeast Asia Championship wherein winners of four other KOTR races in Thailand, Singapore, Malaysia and Indonesia will converge in Manila and vie for the championship at the KOTR Manila race on October 23, 2011.

With Coach Rio at the launching

Although the staging of  last year’s race had mixed reactions about the over-all organization, this year, a total make-over will be made with no less than Coach Rio dela Cruz organizing and overseeing the event. Aside from the 5k and 21k categories, the race will have a new category, the 16.8km distance which will be the official distance of the championship race.

The organizers are targeting no less than 20,000 runners for this event.

Here below is the official Press Release with pictures of the launching. Hope you enjoy them.



03 March 2011, The Fort, Taguig City, Philippines – adidas, a global leader in running, launched today its very own Running Championship across Southeast Asia for 2011 titled the adidas ‘King of the Road’ (KOTR). Held in five countries across the region, the adidas KOTR will culminate in an ultimate championship race in its first ever host country, the Philippines, on October 23, at the Bonifacio Global City, The Fort.

The race will make its regional debut in Thailand (May 15), Singapore (August 28), Indonesia (September 25), Malaysia (October 2), and the Philippines (October 23). It is aimed at bringing runners together from across the region as part of adidas’ commitment to the sport.

The event is open to participants across two categories –the ‘Closed’ category (Men /Women) is for local participants and the ‘Open’ category (Men/Women) is for international participants. The winner of each of the other four countries’ Closed categories (Men / Women) will qualify for an all-expense paid trip to compete in the adidas KOTR Southeast Asia Championship in host country Philippines on October 23, with the race commencing from popular running hub Bonifacio Global City, The Fort, in a bid to be crowned the adidas Southeast Asia ‘King of the Road 2011.’

adidas KOTR, a race that has been held for over 10 years now, sports a new logo this year. KOTR will also feature a different theme each year, beginning with this year’s theme titled ‘Colours’. This is represented through the variety of different coloured adidas singlets participants will don, yet another first for KOTR this year. The multi-colour showcase is meant to demonstrate the vibrancy of the sports scene across Southeast Asia.

With a unique 16.8km route offered this year, the city race is targeted at everyone who likes to run –from the social runner, to the serious athlete.

“As a global leader in running, adidas is geared towards helping runners all over the world perform better with the introduction of products, technology, and platforms designed purely with a runner’s needs in mind. The organisation of running events such as the adidas King of the Road Championship is meant for runners to challenge themselves and achieve personal breakthroughs,” said Marcus Chew, adidas Senior Manager, Brand Communications and Sports Marketing, Area Southeast Asia.

“This event comes at a time when running is becoming increasingly popular among Filipinos and across Southeast Asia. Keeping up with this fitness trend, we hope to contribute to the vibrant sports scene in the Philippines and the region by cultivating sporting habits and an active lifestyle. In addition, we hope that the adidas KOTR will offer runners the opportunity to run different routes across the region that will ultimately enhance their running experience”.

With the availability of premium running products and training platforms, adidas provides runners with the tools needed for a better run—whether it’s finishing the first marathon or breaking a personal best. From the adiNation of Runners, a running community formed to help motivate and train running enthusiasts to train together on a weekly basis; to the launch of the adidas miCoach virtual training system, nothing else gets a runner more prepared for a race than adidas.

Registration is online across all countries at the soon to be launched KOTR website. In the Philippines, interested participants may register online from JUNE 1 to AUGUST 31 at adidas stores located in:

  • Alabang Town Center,
  • Eastwood City,
  • Gateway Mall,
  • Glorietta 3,
  • Greenbelt 3,
  • Powerplant Mall,
  • RunnR, The Fort,
  • Shangri-La Plaza Mall,
  • SM Mall of Asia,
  • SM Megamall,
  • SM City North Annex, and
  • SM City Trinoma

Event categories and race fees are:

  • 5km for Php1,050.00,
  • 16.8km for Php1,300.00, and
  • 21km for Php1,050.

Registered participants gather at the KOTR 2011 Kick-Off Assembly from Oct 10-12 at the NBC Tent, Global City, The Fort, where race kits containing singlet, timing device, and other race paraphernalia will be distributed and a variety of activities await everyone.

For news and updates on KOTR, visit the adidas Philippines facebook fanpage. You may also visit for more information on adidas Running.

Tessa Prieto-Valdez leads the hosting chores

KOTR celebrity guests (l-r) Kelly Misa, Amanda Griffin and Christine Jacob

KOTR's new Race Director, Rio dela Cruz with Tessa

With aNR leads, Carinz, Zinnia and Doc Marvs

With the other leads among them, Rodel and Nao

Celebrity couple, Maricel Laxa and Anthony Pangilinan and their son


With Carina, Nao & Team Pangilinan

With Kelly. Just gorgeous! She was in the Greenwich Pizza "Lasag-na" and the Ponds commercial where she spoke Spanish to the Spanish-speaking mother of her supposed boyfriend.

Tessa doing the rounds. Vince Hizon in foreground

With Maricel Laxa

Rodel (r) and Mar showing off his BDM medal.


More of Kelly

DJ Sam YG (L) now and co-hosts

(Thanks to Doc Marvs for the Multiply photos)

Adination Running Clinic: Opens in U.P. Campus, November 9, 2010


The Adidas adiNation of Runners (ANR) movement which has about a thousand members in the Metro Manila area scattered among its present four group sites in Pearl Drive, Ortigas; Madrigal Circle in Ayala Alabang; Boni High Street in Taguig and Ayala Triangle in Makati will be opening another venue at the University of the Philippines, Diliman Campus in Quezon City on November 9, 2010.

The running sessions will be held every Tuesday evenings thereafter, starting at 6:30pm assembly time while sessions starts promptly at 7:00pm.

The UP adiNation group will spearhead the participants to various running sessions which will include proper running technique to develop their skills, stamina, proper running form and motivation to sustain all runners into this healthy running lifestyle.

The Team Leaders of the UP group will lead different levels of runners and pace them according to each present skills and ability. The runs will progress with their participation to different races and culminate in Adidas sponsored runs and races like the King Of The Road (KOTR) race.

A hosts of benefits and incentives awaits each runner who joins the adiNation group in UP and those of the other venues as well.

–Runners will be issued adiNation Passports prior to the start of the program, to be stamped by Team Leaders at the end of all training sessions.

–Stamps accumulated in your Passports get Adidas freebies and discounts of up to 30% on Adidas products.

–Exclusive race subsidies, discounts or free registration for selected races.

–Priorities to in-store sales, introductory products and many others.

The adiNation of Runners family movement was in full force during the Adidas King Of The Road (KOTR) race last October 24, 2010  held at The Fort where the different venue groups opened their registration for new members.

Team Leaders for the UP group will be headed by yours truly and Abby Jocson, who will handle the advance and intermediate groups while Cecille Lavarez will be in charge of the beginners group. Overseer of the Adination movement is Jinoe Gavan of

Adidas Coach Jojo Macalintal will be the Head Coach. He, together with his coaching staff will be present for the first few Tuesdays to teach beginners and advance runners the proper running technique, body alignment, running form, stretching exercises, plyometric routines and other drills necessary to make runners unleash their full running potential.

We’ll see you on November 09!

(Check out our Facebook Account)

Jillian Panganiban explaining the mechanics of the Adination runs

Nao and Rodel, Team Leaders of Adination Alabang and Ortigas with JM Pillares of Adidas in the middle.

Abby, Carina and Que listening to Adidas' Jillian

With couple Doc Marvs and Zinnia

Rodel, Ellen and Cindy

My KOTR 2010 Experience

Yesterday’s KOTR 10k race was probably the biggest aggregation of 10k runners i have ever joined in and hearing the announcer’s tally of 4,600 10k runners registered for the start, i was a bit overwhelmed by the staggering number.

When the sirens sounded for the 10k start, it took me about a minute and a half before i could cross the starting line. And the scene was overwhelming. At about the 1 km mark along 34th Street, runners in front of me stretched up to 400 meters jam-packed like sardines and glancing at my back, an even longer stretch, as far as the eye could see was an even greater multitude of bobbing bodies occupying the whole street!

I was just one of those in the clusters who were now gaining some rhythm going at 6:30/km pace when before turning left to the British School, we encountered pot holes and small pools of stagnant water that had many of us slowing down to a walk, skip and hop to avoid stepping on them.

Worst, the 21k runners were now on their way back and were forcibly relegated to the sideways of the narrow road avoiding the rushing 10k runners who were running face to face againts them. This was a terrible choke-point and some bumping ensued, so both sides had to slow down again and give way to each other…a drawback to whoever was aiming for a PR.

I wish the race organizers should have diverted the route. From the start at 7th Street, runners should have turned right to 32nd Street, then make that left turn to 38th towards the International School. That would have avoided the head-on traffic experienced at 34th Street.

Felt great running over Kalayaan Flyover towards Buendia and making the U-turn at Paseo de Roxas i sort of picked-up the pace a bit. However, the climb back Kalayaan flyover had me really gasping for breath when i reached the top. I slowed down to a jog, found my bearing again after a few meters and resumed my pace going to Rizal Drive up to the finish.

I found the water stations adequate, as with many runners who ran the 10k but heard complaints from those who ran the 21k distance, particularly from running buddies Betty, Tonette and Mel who were aghast by the empty water station tables from the 16th kilometers up to the finish.  Good thing they had some small water left in their hydration belts.

My only beef about the race was how the RFID recorded the finish times. I pressed the START dial of my watch when the horns sounded for the 10k start but didn’t cross the starting line until about 90 seconds have passed. But when i crossed the finish, the official time results recorded the time i crossed the finish line, the same time i had with my watch. The 90 second lag time was not deducted from my official time! Seems that this particular RFID only records the time you crossed the finish and not starting from the time you crossed the starting line! Knowing that this was the case, i should have positioned myself near the front, not that it mattered for me but it would have save a minute or two on your over-all finish time.

I was a bit surprised by the sheer volume of registrants at the Adination table booths. When I proceeded at the UP-MOA booth, runners were already crowding the tables to register and get their Passport-for-freebies card. Good sign for the UP-Adination group which will tentatively start on November 9, 2010.

View the race results here:

Here are some pictures of yesterday’s pre and post race activities:


With the group


Most of those in yellow are Team Leaders of the Adination running community


Funnyman Prince hugging the limelight (again):-)


With co-runners at UP, Christy and Jun2

Betty, Pio(lo) and Mel before their 21k start


The Ekiden Boys


Adination-BHS Teal Leaders, Cindy and Carina


First time i get to talk with the affable Pat Concepcion ( Great guy! He talked about the upcoming Condura Marathon but wouldn't confirm if the SKYWAY would still be part of the race venue.:-) On my left is Roselle and Mar

QCIM2 Booth

Registration at the Adination-U.P. and Moa booths + Adination group

Wackiest group around

Another successful get-together

Breakfast at McDo after the run. Clockwise: Tonette, Mel, Yett, Me, Betty and Dante