Finally, Coach Rio’s Riovana Running store had a grand launch and its fixture at the Bonifacio High Street will be one runners will be visiting often in the years to come!
I’ve blogged about Riovana before, here and here–> recovery center and it was time for Coach Rio dela Cruz to have a grand send-off of his two stores (the other located along Katipunan Avenue in Quezon City). The grand inaugural was held last February 17 and the BHS store showcased its line of footwear and accessories in a fashion show-like setting replete with the latest gadgets and live ramp models showing them off.
Within the four walls of Coach Rio’s store lies an impressive inventory of running shoes with even newer models expected to come in very soon. His stock includes some of the newer models from Saucony, Brooks and Nike. The store also carries the latest on GPS watches, apparels like jog bras, tops and shorts, compression gear, socks and even cellfone/mp3 cases.
With a whole gamut of independent and chain sports retailers vying for the loyalty of the running community, Riovana has to do a better job than its competitors to keep its sales receipts up. To that end, the store offers special services like running clinics and coaching from its team of coaches, handles registration for numerous races and most importantly, it has set up a sports recovery clinic with several sports doctors on hand or by appointment to treat runners help manage their injuries or get a sports massage by their able therapists.
Here are some pictures and a press release from the event:
A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February 17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.
Guests were given a tour of Riovana to introduce them to the various areas within: Sole Running, where the perfect pair of shoes for an individual depending on his fitness level: gold-for speed work, interval trainings and the race day, silver – for intermediate training and bronze for beginners, are determined via the Gait Analysis – the shoes; Sole Searching, the lounge area where members can interact with other runners as they build lasting friendships over races and Sole Healing, a revolutionary recovery center that focuses on pre and post running treatments.
Apart from the tour, there were also raffle draws which paved way for lucky guests to win exclusive items from Riovana. Another highlight of the evening was the fashion show which featured the 2012 collection of some of the brands which Riovana carries.
Visit Riovana at the Ground Floor of Active Fun Building 9th avenue corner 28th street at the Bonifacio Global City, near Honda BGC and at the 3rd Floor of Regis Center Building, Loyola Heights, Quezon City in front of Ateneo De Manila University.
For more details, please visit www.riovana.com. Like us on facebook: RiovanaPhilippines and follow us on twitter RiovanaPH for the latest updates.