Riovana’s Grand Launch!

Finally, Coach Rio’s Riovana Running store had a grand launch and its fixture at the Bonifacio High Street will be one runners will be visiting often in the years to come!

I’ve blogged about Riovana before, here and here–> recovery center and it was time for Coach Rio dela Cruz to have a grand send-off of his two stores (the other located along Katipunan Avenue in Quezon City). The grand inaugural was held last February 17 and the BHS store showcased its line of footwear and accessories in a fashion show-like setting replete with the latest gadgets and live ramp models showing them off.

Within the four walls of Coach Rio’s store lies an impressive inventory of running shoes with even newer models expected to come in very soon. His stock includes some of the newer models from Saucony, Brooks and Nike. The store also carries the latest on GPS watches, apparels like jog bras, tops and shorts, compression gear, socks and even cellfone/mp3 cases.

With a whole gamut of independent and chain sports retailers vying for the loyalty of the running community, Riovana has to do a better job than its competitors to keep its sales receipts up. To that end, the store offers special services like running clinics and coaching from its team of coaches, handles registration for numerous races and most importantly, it has set up a sports recovery clinic with several sports doctors on hand or by appointment to treat runners help manage their injuries or get a sports massage by their able therapists.

Here are some pictures and a press release from the event:

The party/launch just in front of the BHS store

Coach Rio on hand to welcome the guests

Fashion models showcasing sports apparels sold at Riovana

Nice models but do they run?:-)

One of the attractions wearing a Zoot tank and shorts

Men have their own fashion too


A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February  17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.

Guests were given a tour of Riovana to introduce them to the various areas within: Sole Running, where the perfect pair of shoes for an individual depending on his fitness level: gold-for speed work, interval trainings and the race day, silver – for intermediate training and bronze for beginners, are determined via the Gait Analysis – the shoes; Sole Searching, the lounge area where members can interact with other runners as they build lasting friendships over races and Sole Healing, a revolutionary recovery center that focuses on pre and post running treatments.

Apart from the tour, there were also raffle draws which paved way for lucky guests to win exclusive items from Riovana. Another highlight of the evening was the fashion show which featured the 2012 collection of some of the brands which Riovana carries.

Visit Riovana at the Ground Floor of Active Fun Building 9th avenue corner 28th street at the Bonifacio Global City, near Honda BGC and at the 3rd Floor of  Regis Center Building, Loyola Heights, Quezon City in front of Ateneo De Manila University.

For more details, please visit Like us on facebook: RiovanaPhilippines and follow us on twitter RiovanaPH for the latest updates.                                                     

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Goofin' with the runningfitmom, Gigi

With Runrio boss, Angelo and blogger Banjo

Rio and fiancee, Nicole with Vimz Mendoza and bloggers inside Riovana BHS

Riovana Katipunan Branch


Riovana: The SOUL of Running

I was suppose to blog the upcoming Run BGC 2011 for November 27 but thought about writing something on Coach Rio’s newest venture first, his new running store cum cafe cum shower room, cum everything else, the RIOVANA. There will be a soft opening this afternoon, the affair will be low-key and will showcase many running products not readily available at other running stores.

The first of many shops Coach Rio plans to open is located along 28th Street, corner 9th (near Honda) at BGC, site where many races start their runs and based on the interiors which was being hastily spruced up last night, it looks spacious and swanky that will surely attract runners when it comes to life.

Riovana will surely be the next gathering of runners. Consider that every Thursday evening at 6:00pm anywhere from 50 to 60 runners gather at A Running Circle (ARC) along Roxas Blvd. and not just to buy shoes and gear. ARC is the starting point for a weekly 5 to 15k runs so think about the BHS running crowd with the hundreds of runners training around the BGC at any given day (or night). It will be the ideal meet-up of running groups, an information or registration center for races and when buying your shoes, you get the knowledge of experts who’ll give advice to your every need as a runner.

I heard that they’ll provide locker rooms and shower facilities for runners who want to freshen-up after a run, for a fee, of course. It will also be a venue for running clinics and race launches and those who want to take a quick bite, they’ll serve some coffee, drinks and other delectable snacks.

With Jaimie Liu and Cooach Rio

The store’s tagline reads, “The Sole of Running”. But there’s more than putting pun out of a tagline. Coach Rio has been serving the needs of runners through the mostly excellent races he organizes, to running clinics that he conducts and to the products that he endorses which says a lot about his credibility and the trust people put into him. A top flight runner himself, he’s always in the offensive line of running success and serves in just about any imaginable capacity to keep the local running community going strong.

The guy with the afro hair is the core of the present running community. He is the SOUL of running. Peace, brother!

It's raining at Riovana!