Move over Adidas, Brooks and Nike! There’s an emerging kid on the block making waves and is generating lots of interest in the running community! Quite a few eyebrows have been raised when Meb Keflezighi debuted Skechers new GOmeb Speed 3 shoes at the recent 2014 Boston Marathon winning it in 2 hours 8 minutes and 37 seconds!
Not many know that Meb has been wearing the Go Run and lately his signature model, the GOMeb Speed since 2011 and has since won numerous marathons and shorter races on it including the 2012 USA Olympic Trials and the Houston Marathon.
Skechers Philippines is now drum-beating its distinct models, the GORun and GOMeb (Speed) models which is experiencing brisk sales following the win of Meb at Boston. Designed for speed with improved performance technologies to promote a midfoot strike, it fosters a “barely there” experience while offering cushioning and impact protection.
The GOmeb Speed 3 shoes however has not yet been released globally but its earlier versions, the Speed 1 and Speed 2 are readily available in their local stores. Also worth mentioning is that the latest of their popular Go Run series, particularly the Go Run 3 will be made available in a few weeks time.
I would like to try out the latest iterations of the Go Run soon as they’re more cushiony than the original version which didn’t sit well with my feet. I think these shoes have come a long way in making inroads for the serious runner and based on reviews that i’ve read so far, the comments are mostly favorable.
Getting Meb to run and endorse the shoe was one great step in breaking into the vast market of performance running shoes and will all the positive responses it got, this brand will linger on for good!
Nice one, Skechers!
“With the support of the Skechers Performance Division by my side every step of the way, I have won for the city of Boston, and for the entire U.S.,” said Meb Keflezighi at his Boston Marathon presser.
Skechers GO Run ambassador and Americaâ’s #1 marathoner Meb led the pack of elite runners to the finish line in the 2014 Boston Marathon in his high-performance Skechers GO Run (GOMeb) shoes.
Skechers GO Meb, available locally
Meb’s victory became a feel-good story in the running community, following the devastating bombing incident in last year’s Boston Marathon as he is the first American to win in the prestigious Boston Marathon after three decades with a new personal-best time record of 2:08:37.
Vice President of Merchandising and Marketing for Skechers Performance Division Rick Higgins said, “We are so proud of Meb and his monumental accomplishment on what was clearly a very emotional day, if [he] can do it in Skechers shoes, so can you.”
The Skechers Performance Division first signed Meb in 2011 to represent the Skechers Performance Division as it launched its new footwear line. The Skechers GORun is designed for speed with its innovative M-Strike Technology to promote a mid-foot strike (two-point step: mid-toe), allowing more fluid and powerful strides than a heel strike (three-point step: heel-mid-toe).
Meb transitioned from a heel strike to a mid-foot strike runner with Skechers GORun, giving him an effortless and faster take off. Since that time, Skechers M-Strike Technology’s influence on the improvement of Meb’s PR (personal record) has been evident.
At 36, he ran in the NYC Marathon in Skechers GORun back in 2011 and posted a personal-best time in finishing sixth in New York that day, and then lowered it again in winning the U.S. Olympic trials just two months later. Meb also won more than five key races, including the U.S. Half Marathon Championship in Houston in January 2014, and the U.S. Olympic Trials in Houston in 2012.
While his winning the 2014 Boston Marathon might have come as a surprise to many given his age during the race was just two weeks before Meb turns 39, he attained greater achievements and established his personal best time record, running like a blur ever since he shifted to Mid-foot Strike Technology with Skechers GORun.
“It’s a pretty massive deal for a non-traditional running shoe company,” said Eric Smallwood, senior vice president of Front Row, a Philadelphia marketing and analytics company focused on sports. “If you’re a runner and you get a PR (personal record) in a new pair of shoes, you’re sticking with those.”
Are Skechers Performance shoes any good? Smallwood’s say: “They win marathons don’t they?”