The Under Armour Store at BHS: A Sneak Peek

If you’re a runner who’s tired of wearing the same old Adidas, Nike or New Balance apparels and wants to try out a new performance sports brand, then this place is for you! Yes, Under Armour is now officially open here at the Bonifacio High Street!

I was invited for the media launching of their first retail store at the Bonifacio High Street in Taguig and even before its presence here, news of its opening a full outlet in Manila was already creating a buzz among runners and multi-sport athletes. It’s a welcome alternative to the burgeoning presence of other well established brands in the country.

Skimming the interiors of the store, it’s a regal shop with great interior designs, it’s well stocked and the selection is impressive. Staff we spoke with are friendly and attentive (they should be, it’s a new store). It’s a good sized-store, not too big but not small by any measure.

Lots of dry fit/technical shirts, dry fit cotton shirts, compression shorts and tights, singlets, running socks, caps, shorts and an almost complete assemblage of their latest running shoes. They have a Hero Zone that features Marvel and DC comics-inspired shirts like the “S” Superman label.

This is a great and very refreshing addition to the usual specialty running stores located at Bonifacio Global City. Their prices? Very reasonable! Thumbs up!

Leaving you with a a sneak peek of  Under Armour’s flagship store!


The large floor decal after the door step entrance

With lawmaker Se. Pia Cayetano, heartthrob Piolo Pascual and principals of the Under Armour store before the opening

Opening ceremonies

Men’s selection


For women

Brand Ambassador, Fafah P.

At center is football player, Natasha of the Philippine Women’s Football Malditas Team

Female running thights

Running shorts (F)

Female tops

The ladies will love these

Sen. Pia was trying these on

UA Brand Manager walking us through the different products