Under Armour Celebrity Crossfit Challenge: Part 2

“Strong is not the new skinny! You don’t get strong because you’re lean or it’s sexy, or because it’s the new cool thing.. You get strong because you strive hard to get strong. And strong is awesome. Strong needs no further justification!”

This may well be the same conviction that these celebrities believed in and it showed during the highlights of the Under Armour Store opening at SM Megamall recently when celebrities from showbiz and sports pitted strength and endurance against each other in a friendly competition dubbed the UA Assault Crossfit Challenge!

The Celebrities, all wearing the latest of the Under Armour gear were:

Men: John Hall, Eric “Eruption” Tai, JC Tiuseco, Will Devaughn, Luke Jicain, Carlos Agassi, Gerard Pizzaras, Ervic Vijande, Luis Alandy, Paolo Paraiso, Ernie Lopez, Armand Del Rosario

Women: LJ Reyes, Roxanne BarceloBubbles ParaisoIssa Litton, Maria Persson.

Many of them will look familiar to you, specially if you watch soaps on television and they’re not just your ordinary heartthrobs with killer smiles and sexy bodies,  but they’re regular habitues of Crossfit, a cross-training workout that emphasizes bursts of high-intensity exercises. This work-out incorporates plyometrics, weight lifting, cardio, kettle bell exercises and interval running, among others. The gains here are tremendous strength and stamina and the results are fast!

It was no surprise then to see them carry heavy loads, twice or thrice their body weights, do multiple sit-up and squats with weights over their bodies performing at levels you wouldn’t think are possible, specially for the ladies who sometimes outdid the men in some floor exercises! By their sheer body strengths, you know that crossfit isn’t new to them, that they may have been into it for many years prior to this event.

I love how excruciating all the challenges were, you can just see their faces grimacing and screaming out loud, all in terms of difficulty, strength and styles. The challenges included multiple burpees, bear crawls, dumbell split lifts, ball sit-ups, box jumps, dumbbell thrusters, heavy bag drills and many more!

I had a front seat, a few feet to where these gladiators were doing their thing and here are the moments that had me on my feet:

One of the heart-pumping challenges that got spectators to its toes was this 50+lbs heavy bag drill which you carry on both arms, thrust it up into your chest, then lowering it down quickly without touching the floor then repeat the process on a 5-minute time limit. How difficult would that be? It was a lung-busting work-out, very exciting to watch as these athletes would nearly not be able to thrust the bag up and seem to fall off the floor to a deafening wild roar of “go! go! go!” from the crowd!

My hats off to these warriors—these are some bunch of celebrities who are probably the strongest, most determined and most conditioned people in show business. They did things you never thought they could as they pushed, lifted, ran, bended, twisted, burpeed in ways like there was no tomorrow!

Indeed, they set out to prove that they were ambassadors of fitness, nothing less like the brand of gear all were wearing and the strength they exhibited, it needs no further justification!

(Thanks to Rico, Blas, Lestsky and Franc for some of the pictures)

With MMA Star Brandon Vera

With female champion, Maria Persson

With LJ Moreno

With Roxanne Barcelo

Under Armour Megamall Launch: Part 1

With many well-known sports stores either closing shop or just plain downsizing, sportswear and apparel brand Under Armour seems to be on a roll, making its presence felt at the right places and at the right time. Under Armour’s first store at the Bonifacio High Street in Taguig which opened last May is doing largely well and has reportedly exceeded projected sales beyond expectations.

With this success and their iconic line of sporting gear and accessories selling like crazy, they have expanded to SM Megamall, launching another chic branch last October 22, 2014 with new styles and models being introduced.

UA Megamall facade

The Jazzrunner was invited anew for this launch in their 2nd store at the Ground Floor, Megamall, Bldg. A, and is just beside the Odyssey Music store. With crowds of guests and onlookers stationed at the entrance of the store, i made my way inside expecting their usual fare of shoes and garments but they had more than the usual, including new models of running shoes, dri-fit base layers, new shirt designs, training jackets and many more!

The store has this trendy look, similar in size to that of their BHS branch and their selection of sports gear seem to have expanded with many styles added to their products. This well-stocked sports house has the perfect pairing for functional sports gear for different sports like running and basketball and stylish off-sports look.

When considering your next set of running gear, like dri-fit tops, running shorts, sports bras, running caps and visors or even shoes at a store located in Megamall that has prices within your pocket’s reach, then the Under Armour Store should be at the top of your list!

I’ll be back with a short recap of the Under Armour Celebrity Cross-Fit Challenge which was a highlight of the store’s launch. The UA cross-fit challenge featured local tv and movie personalities flexing their muscles and pitting endurance against each other in a friendly competition on who’s the fittest and strongest. This will come out as Part 2 in a few days.

In the meantime, i’ll be leaving you with a sneak peek of Under Armour’s Megamall Branch.

The entrance

Mixed Martial Arts star Brandon Vera, flanked by Rochelle Romero (L) and Judith Staples (R) inside the UA Megamall Store


Under Amour’s Touchdown in Megamall
Under Armour Set to Open New Store in Manila’s SM Megamall

A few months after launching its first-ever Southeast Asia brand store in Bonifacio High Street, the US-based performance footwear and apparel brand continues its momentum in the market with the opening of a new brand store in the SM Megamall location.

The brand is hosting a special launch event on 22nd October 2014.

“Opening in Megamall is a natural step for the brand’s expansion in the Philippines,” said Carlos Maza, Senior Director, New Markets, Under Armour. “The response to our brand from athletes in the Philippine’s has been tremendous and we look forward to increase our presence throughout the country.”

The store in Megamall will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. Endorsed by renowned athletes such as former Ateneo volleyball star Gretchen Ho and football ace, captain of the women national team Natasha Alquiros, Under Armour Megamall will offer to its fans the whole Fall-Winter range and the same technologies that are now pushing those athletes to the max.

The FW2014 collection includes the brand’s technological innovations such as the HeatGear® Sonic, Heatgear® Flyweight, Coldblack®, Coldgear®, UA Storm, UA Tech™ and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.

Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd.

“The Under Armour Megamall store is the result of a well-planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd. “It’s in a high-traffic centrally located area making the brand even more accessible.”

Aesthetically, this new retail destination will bring to life the Under Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.

The SM Megamall location was secured by local retailer, Grupo Athletica. (Press Release)

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and accessories, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland.
For further information, please visit the Company’s website at http://www.uabiz.com.

About Triple Pte. Ltd.
Triple Pte. Ltd., a sports & lifestyle retailer holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Under Armour is the fastest growing sports performance footwear, apparel and accessories brand worldwide. Triple launched the first two Southeast Asian Under Armour mono-brand retail outlets in Singapore and Philippines in May 2014. An omni-channel e-commerce will be served out of Singapore across the ASEAN region in Q4 2014. Triple is based in Singapore.

About Grupo Athletica
Grupo Athletica is the sole authorized operator for Under Armour mono-brand stores and shop-in-shops in the Philippines. They operate the UA section in Planet Sports Greenhills and PowerPlant, and the flagship store in Bonifacio High Street, Taguig and soon to open in SM Megamall.
As an enterprise, Grupo Athletica is driven by the same principles that apply to sports and athletic excellence: leadership is done by example, and validation comes only through results.

Location / Operating Hours

Bonifacio High Street
1F 12-13 Bonifacio High Street, Taguig City, 1634
Daily: 11am-10pm
+63 2 823 7289

SM Megamall
Bldg A, UG Level Dona Julia Vargas Ave. Wack-Wack, Mandaluyong
Daily: 10am -10pm
+63 2 654 5466