ROX Outdoor Festival 2016: April 16-17 at BGC

The ROX Outdoor Festival 2016 is a two-day celebration of outdoor sports activities, clinics, equipment demos, presentation, films and more brought to you by Recreational Outdoor eXchange (Store), currently the largest outdoor sports and recreation superstore in Southeast Asia.
This festival, which will be held on APRIL 16-17, 2016 at the Bonifacio High Street, at the Bonifacio Global City is geared toward children, beginner and intermediate outdoor enthusiasts, offering a range of activities for all interests and ability levels.
Driven by fun, community, health, education and the embodiment of the outdoor lifestyle, the ROX Outdoor Festival has been designed to inspire participants to enjoy and explore ROX various outdoor activities with friends and family.
Get Ready for a Bigger and Better R.O.X. Outdoor Festival This 2016!
It’s In to be Out! Gone are the days where you stay in and veg out on your laptop, socializing with friends online. The outdoors is the new and better way to stay connected and have the best time doing it! On April 16-17, 2016, all roads lead to Bonifacio High Street in Bonifacio Global City for the much anticipated R.O.X. Outdoor Festival 2016!
Last year’s R.O.X. Outdoor Festival 2015 was a phenomenal success. The entire stretch of Bonifacio High Street was painted red for the event, bringing together dozens of premier outdoor brands that sponsored exciting games which tested one’s mental and physical endurance. There were performances by current artists and bands, booths, movies and fun activities for kids that made the Festival the most happening place to be for the weekend.
This year, it’s going to be even bigger as R.O.X. rolls out more exhilarating activations, and new brands bring out thrilling competitions for those brave enough to try them out. The R.O.X. Outdoor Festival 2016 is free and more than that will be giving away outdoor gear for those who register for the event. There’s a game tailor fit for anyone who wants to come, making it the perfect destination for the community to come together and share a truly awesome summer experience.
R.O.X. is building a 40-foot wall for the R.O.X. Zero Gravity: National Lead Climbing Competition for the R.O.X. Outdoor Festival 2016. Participants will have to leave fear on the ground as they attempt to summit the monster wall set out before them. If that’s not exciting enough, there’s going to be several outdoor crash courses that will be offered to those who love taking on the great outdoors. Stay a little bit towards the end of the day for the R.O.X. Outdoor Film Showing where you can watch blockbuster films
while enjoying the outdoors.
And R.O.X. is not the only one who will be having all the fun. Some of the best international outdoor brands will be putting up challenges that will have the attendees push the limits on what they think they
can do The North Face, Salomon, Fox, Mountain Hardware, Poler, and DC are just some of the brands that are preparing epic adventures and fun games that will surely make this weekend the best one you’ve had.
Aside from all the crazy-fun games and competitions, there will be activities, workshops, food stalls, picnic grounds and band performances that will be happening all throughout the event.
Do you need more reasons to get outside? Fling open those doors. Step out. Be part of the world of the outdoors where absolutely anything can happen. Find out more about the R.O.X. Outdoor Festival by liking the R.O.X. Philippines Facebook page or visit today.

Salomon X-Trail Run 2016: A Sneak Peek


The Salomon X-Trail Run is back and for this year, the race venue will be at the Subic Bay Freeport Zone in Zambales which again will offer challenging, lung-busting but scenic trails. This premier trail run will be held on April 9, 2015 and will offer a 6k, 12k Road To Trail Runs and the more challenging 24k and 32k mountain runs!

Both the 24 and 32k distances will be for the veteran trail runners and offers a very tough course and as with all previous Salomon Trail races will pass through arduous mountain peaks, breathtaking views, the El Kabayo Falls, several stream crossings and rolling hills.

The 6k and 12k events are designed to be easier, flatter, and faster than the longer distances. The courses are exhilarating & typically along a combination of roads, dirt trails and river crossings. Highlights of this course is the Pamulaklakin Trails.

During the launching of the Salomon X-Trail Run 2016 with Salomon Philippines Brand Manager, Janice Tanada (sitting, 2nd from right).

Salomon Xtrail Pilipinas 2016
April 09, 2016
SBMA Subic, Zambales

Registration Fees:

6km Road to Trail – P 850.00
12km Road to Trail – P 1,100.00
24km Mountain Run – P 1,400.00
32km Mountain Run – P 1,600.00

Note: Medical Certificate Required for 24km and 32km Mountain Run (Please submit upon race kit claiming)

Salomon Brand Ambassador Erick Guieb wearing the 2016 Salomon Dri-Fit Shirt


Cut-off times:
6km – 1.5 hours
12km – 2.5 hours
24km – 5 hours
32km – 7 hours

Categories & Gun Starts:

  • 32km* – 4:45am
  • 24km* – 5:00am
  • 12km – 5:30am
  • 6km – 6:00am

Registration Centers:
Registration is until March 31, 2016.
Online registration ->

Online Fees will be added to the the Registration Fees and Bus Reservation Fees to facilitate online transactions.

In-store registration:
Salomon Store
– SM Megamall
– Glorietta 3
– SM North Annex
– SM Aura

Race Kit Claiming

You may claim your race packet at the following Salomon Branches on April 1-3 only.

  • Salomon SM Megamall
  • Salomon Glorietta 3
  • Salomon SM North Annex
  • Salomon SM Aura

Please select where you wish to claim your race packets in the online registration form.

​Please present a valid ID (with picture) and a copy of your confirmation letter. 24KM and 32KM Mountain Run participants are also required to present Medical Certificates to guarantee that they are fit to engage in this activity.

Online registrants for 6km or 12km categories, may have their race packets delivered via courier for P150. METRO MANILA ONLY.


Bus Shuttle Services are available to transport you to Subic. Meeting place for the bus will be at Trinoma (Mindanao Parking) on April 9 at 12:00am. Buses DEPART AT 1:00am.
​You may reserve your seats through your online Registration Form. P650 per person for online reg.

Entrance to the Pamulaklakin Trails


The Salomon Pilipinas XTrail Run 2016 is calling all trail fanatics and running enthusiasts, as the much-awaited running event of the season is upon us once again – the Salomon X-Trail Run. Hosted by the leading brand for trail running, Salomon presents a series of trail running in the Asia-Pacific Region. For nearly ten years, the brand has mounted some of the more challenging trail running races, which features different terrain surfaces, vertical ascents, long uphill climbs, with multi-surfaces of dirt, rocks, sand, and concrete paths. This much anticipated event of Salomon has been making waves around Asia, including Malaysia, Singapore, Taiwan, and the Philippines.

On its 5th consecutive year, the Salomon X-Trail Pilipinas is thrilled to have the event in Subic Bay Freeport Zone, Zambales, on April 9, 2016. As a trademark of Salomon’s race route, new trails are designed & opened just for this event. The race will allow the participants to experience Subic’s Majestic valleys, abundant hills and rivers & thick forests, while providing a breathtaking view of the countryside.

Salomon X-Trail Run Pilipinas Categories

The 32km Mountain Run is targeted for trail runners with advanced trail running experience. More for the adrenaline-junkies, this route presents a mixture of different terrains, from asphalt and soil, to rocks, and mud. This category includes some river crossing, and technical ascents, a simulation of Skyrunning—the turf of Salomon. There are mandatory gears for this category: headlamp, whistle, and hydration pack/belt – all of which will be checked prior to the race. The event imposes a strict “No Mandatory Gear, No Race” rule. Registration Fee is P1,600 which include a race bib, timing chip, Salomon X-trail technical jersey, Salomon race bag, and a post-race meal. Those who finish within the cut-off time of 7 hours will receive a Finisher’s medal.

The 24km Mountain Run is targeted for trail runners who wish to push the boundaries of their endurance. This category presents itself as a ‘level-up’ from the usual trail runs, as it includes technical ascents and varying terrain, simulating Skyrunning as well. The mandatory gears for this category include: headlamp, whistle, and hydration pack/belt – which will all be checked prior to the race. The event imposes a strict “No Mandatory Gear, No Race” rule. Registration fee is P1,400 which include a race bib, timing chip, Salomon X-trail technical jersey, Salomon race bag, and a post-race meal. Those who finish within the cut-off time of 5 hours will receive a Finisher’s medal.

The 12km Road to Trail Category, is targeted for runners with short-distance trail running experience, with the hopes of leveling-up their trail skills to a more technical level. The registration fee is P1,100 which include a race bib, timing chip, Salomon X-trail technical jersey, and a post-race meal. The cut-off time is 2.5 hours.

The 6km Road to Trail Category, is targeted to entice beginners to try the sport of trail running. Registration fee is P850, which include a race bib, timing chip, Salomon X-trail technical jersey, and a post-race meal. The cut-off time is 1.5 hours.

The Salomon X-Trail Pilipinas 2016 is a GREEN RUN. No disposables will be provided at the hydration stations.

Registration for the Salomon X-Trail Run Pilipinas 2016 is open until March 31, via the registration centers: Online Registration via credit card at , or via Registration at the Salomon Stores – Salomon Store SM Aura, Salomon Store SM Megamall, Salomon Glorietta 3 Store, Salomon Store SM Annex North Edsa.

Bus Shuttle to and from Subic is available for the first 300 registrants, for an additional fee of P600. Race kit distribution is on April 1 to 3, at Salomon Stores. Delivery option is also available, please contact Extribe at (02) 439-3007.

Maximus Athlete’s Shop Cafe: A True Multisport Shop

It sure looks like a triathlon store with all the triathlon bikes, helmets, running shoes, swimming gears, Oakley sports sunglasses, etc., but you don’t have to be a triathlete to shop with them. But if your passion is swimming, cycling, running, crossfit or yoga, then come visit the Maximus Athletes Shop Cafe located at the Sparta Compound, 126 Pioneer Street, Mandaluyong City. They’re a good multisport store and even a Cafe shop all rolled into one.

Vast selection of Specialized bikes

The Lynskey Titanium frames

Coach Andy Leuterio, the owner, is an established triathlon coach, a bike-fit technician, a sports marketing consultant and a long time triathlete himself, doing full Ironman-length events from time to time. He is very knowledgeable, friendly and took the time to explain every aspect of a bike he has worked on, the athletes he has trained and this shop that he is trying to build and expand.

Maximus Athletes Shop has a decent selection of tri gear for the runner and swimmer in you. They have top of the line tri bikes and more than a few options of cycling apparel for both men and women. The shop has great brands, Specialized and Lynskey bikes for the high-end athlete, TokyoBike for the fun and leisure riders, Oakley Sports sunglasses, Brooks, Newton, Garmin GPS watches and a variety of energy bars and gels.  Their bike services include fitting, bike spa and bike tune-ups that keeps your wheels in tip top shape.

This is the place to shop for all your multisport needs in swimming, biking and running gear needs. They cover the gamut of cycles, but focus on Time Trial and Road bikes for the weekend warrior and lots of other running accessories including the Ultimate Direction Hydration back packs. The Oakley Sports sunglasses here is one of their best-sellers where one can find different styles for each individual athlete at very reasonable prices.

There’s not many triathlon-specific stores, so if your in the area and looking to physically see products, this is the place to go.

The Coffee shop section

The view from the mezzanine

Coach Andy (extreme left)

TRIMAC Triathlon Program

Trimac Team

Whether you are contemplating in doing your first duathlon, aquathlon, sprint triathlon, olympic distance triathlon or a full Ironman, the TRIMAC Triathlon group/ individual training program will help you prepare reach these personal goals.

Lead by one of the premier triathlon coaches in the country, Coach Jojo (Jomac) Macalintal and his brilliant professional coaching team who are likewise ranked in the local triathlon scene, all will help you overcome your fears, break through old and bad training habits and achieve your peak performance on race day.

Coach Jomac during the launching of the Trimac Triathlon program

The program is a 3-month training program designed for beginners, intermediate and advance triathletes. Under the guidance of Coach Jomac and his coaching staff, athletes will train to improve their technique and build their endurance as they prepare for their target race. Training will cover all facets of a triathlon, including swimming, cycling, running, transition, brick work-outs, open water swimming, pacing, and nutrition.

‘‘As local triathlon grows, Trimac would like to extend its knowledge to help provide solid basic skills and hone talents,’’ Macalintal said during the press launch held yesterday at the Earth Kitchen at the Bonifacio Global City. Macalintal has coached scores of triathletes in all levels and ages — from beginners to elite and national athletes and from youngsters to seniors.

This 3-month long program is ideal for athletes who want to get an early start to the season and do sprint/Olympic races such as the TriUnited, Century Tuna, SBR Tri Series, and hopefully Cobra Ironman and Challenge Philippines. This program is ideal for someone who wants a short, 12-week program designed to get them ready for their first sprint triathlon, duathlon or aquathlon.

According to Coach Jomac, the programs aims to get more followers through this sport. First, the budding athlete is assessed if he/she has the potential to undergo the rigors of training, then focus on developing fundamental skills and improving technique. As your technique improves, they start to build race-specific fitness. Trimac don’t treat triathlons as a one-time challenge, but rather as a part of an ongoing healthy lifestyle.

With the Coaching staff of Trimac Team. (L-R) Jun Engracia, Coach Jomac and Coach Ian

The program begins on April 4 at the AS parking lot at the University of the Philippines, Diliman in Quezon City. Special introductory rate would be at P3,500.00/month or P10,500.00 for the 12-week program.

For more information, contact Coach Jomac at: 0977-8236529.

Coach Jomac being flanked by his wards, the Batang Tri Kids



One of the country’s top triathlon coaches, Jojo Macalintal, will launch a curriculum for beginner, intermediate and advance triathletes in a bid to complement the country’s campaign to send Filipino triathletes to future Olympic Games.

There will be a three-month program for each category where participants are prepared according to their fitness levels, Macalintal, owner and founder of Trimac Coaching, announced during the launch of the program at Earth Kitchen in Bonifacio Global City on Friday.

The program begins on April 4 at the AS parking lot in at the University of the Philippines, Diliman in Quezon City.

Popularly known in the triathlon community as Coach Jomac, Macalintal has 18 years of experience in triathlon coaching and competition. Coach Jomac has been in every nook and cranny of the sport as competitor, coach and organizer.

The program can accommodate affiliated and non-affiliated triathletes who wish to improve. Assisted by a pool of coaches, Macalintal will not only train beginners and turn them into triathletes; he will also train triathletes to be more competitive.

“Anyone can be a triathlete. Kids, students, housewives and mothers, and office workers and even whole families who aim just to be physically fit can swim, bike and run any distance, from sprints and mini-sprints to Olympic and Ironman distances under a good triathlon coach with a good program,”Macalintal said.

If they wish to, trainees may qualify as members of Team Trimac, one of the oldest and most active triathlon teams in the country.

Macalintal is certified as coach by the International Triathlon Union (ITU) and was selected Coach of the Year twice, in 2011 and 2012, by the, the country’s most popular multisport website. His team Trimac was Triathlon Team of the Year in 2011 and his program continues to churn out top-level age-group and elite and youth triathletes.

Also a certified spinning and TRX instructor, Macalintal also turned promising youths into national pool triathletes under the pioneering Trimac Kids program. Currently, he overseas the grassroots Batang Tri program, which trains poor but promising youths under the sponsorship of Seafood Island with the support of other sponsors like Brooks Running.

Trimac Coaching hopes to help a lot of newcomers at the sport with this program. After observing the impressive performances of youngsters in the IronKids part of the recent Century Tuna Ironman 70.3 Triathlon in Subic last weekend, Macalintal said it won’t be long before the country’s ever-growing triathlon community will produce a competitor who will compete in the Olympic Games.

Corporate supporters of the program are Brooks, TYR, Gu Gels, Apotheca, KLEAN and Unilab Active Health.

Ginebra San Miguel: GinDependence Day

Ginebra San Miguel Inc. (GSMI) is brewing something new for 2016. Announcing, Gindependence Day! This is a celebration to mark the brand’s emancipation from the old and a welcoming of the new.

As the market leader in the gin category, Ginebra San Miguel is paving the way for a new mix of gin culture in the Philippines. Standing on its success and popularity in the mass market, the GSMI Gin Brands now plan to reach even greater heights by catering to more premium groups. With a lineup of never-before-done activities, GSMI Gin brands will connect with a wider audience and improve the gin experience as a whole.



Ginebra San Miguel is making new waves in the market with activations that will level up its image and brand perception for the market. From that gin brand known as for the old and mass market, GSMI is opening a new chapter for something more hip, fun and upscale. GSMI is not afraid to embrace change and create a revolution in the gin market. It’s time for the new. The time for gin is now!



Our flagship brand Ginebra San Miguel is going through some interesting changes. After years of championing the hardworking Filipino working class, our brand of gin, which stands for The Filipino Fighting Spirit or “Ganado” will be talking to a younger market with its activations. This is to solidify our positioning for our future “Ganado” Filipinos.

In the past year, we created ads that showed a father passing the baton to his son who was looking for a job and keeping his spirits high amidst the disappointing reality of rejection. This year, we take on another journey with our market as we highlight a special segment in society, the Young Filipino OFW and his family. Our next TVC will showcase a story of a son and his father as they go through the real life drama that families encounter when someone is leaving. No matter how good the opportunity is, family members will still be affected when someone leaves. This became our inspiration in kicking off our advertising campaign for 2016. Our TVC called “Sepanx” or Separation Anxiety will surely melt your hearts and spark the flame of being “Ganado sa Buhay” anywhere you may be in the world. Ginebra San Miguel plays an integral role in the “Ganado” life of our core market.


The “Ganado” spirit, which the brand espouses will be pushed to a more elevated experience, breathing new life to the brand. The Gin Nation Roving Caravan was created to guide and inspire people about the various ways that Ginebra San Miguel can be consumed. Participating in various university events and food festivals, the Gin Nation Roving Caravan is changing the way people drink Ginebra San Miguel from the ground up, one location at a time. We want to introduce Ginebra San Miguel to more and more Filipinos of all sectors, age and demographic.

Get ready to take the party on the road with our Gin Nation Roving Caravan. Our Gin Nation truck will be partnering with the metro’s hottest events and destinations like Mercato Centrale, Maginhawa Food Street, school events and concerts.  Together with the truck, Ginebra San Miguel also formulated five mixes that everyone can enjoy: Manila Sunrise, Blue Fizz, Mojito Slush, Sweet Lemony Martini and All Nighter. Each mix is tailor-fit for everyone’s taste. Apart from these unique mixes, we want to complete the drinking experience by adding acoustic performers that will give entertainment to our “Ganado” market. As we move on to the summer of 2016, we invite everyone to watch out for our Gin Nation Roving Caravan and join us in building a bigger and better Ginebra San Miguel. Like the “Ginebra San Miguel” Facebook page ( for details and schedules.


Summer is one of our favorite times of the year, when there are many festivities happening around the country. Ginebra San Miguel has been part of these celebrations for the past four years with the Ginumanfest Concert Series.

This is a concert series that tours the different regions of the Philippines, bringing top bands and performers to share their passion and the spirit of “Ganado sa Buhay” with everyone. Giving people samples of well-loved gin drinks, Ginumanfest is the biggest festival road show in the category covering destinations from Luzon to Mindanao. This is another festive year for the country and we are excited to again be part of the fun with our “Ganado” family.


Our Barangay Ginebra team plays a big role in the success of our brand, which is why we always have something in store for our fans. This summer, we will be going around different barangays to host a three-on-three competition where anyone above the age of 18 can participate. All they need to do is collect GSM Blue caps or Ginebra San Miguel seals to join with three of their friends.

These Barangay teams will battle it off to be their area’s representative for the national championships. The top 16 teams from the identified areas will face-off against one another in a championship tournament that will determine this year’s three-on-three national champion.

The inaugural qualifier will happen on March 12 at Santolan, Pasig City. Teams from Pampanga, Tarlac, Pangasinan Laguna, Quezon Province, Cavite, Bulacan, Quezon City, Mandaluyong, Paranaque, Rizal, Pasay City, Cebu, Davao and Bacolod will have their respective qualifiers until May 7. The winning team from each area will get P3,000 plus GSMI products and a once in a lifetime chance to play for the national championships. Like the “Ginebra San Miguel” Facebook page, for more exciting news on this event.

 GSM BLUE: Embrace the new

As the leader in the gin category, we are much aware that the market landscape is changing. Today, more and more youths are interested in exploring their spirit of adventure and fueling their YOLO attitudes. Ginebra San Miguel aims to be part of that notion, which is why we have changed the look and reformulated GSM Blue.

The contemporary look has been updated to capture the curiosity of the young. Its fresh citrus aroma invigorates the sense of smell and a sip of the enhanced GSM Blue will leave you speechless because of its distinct smoothness and light taste. Straight up or mixed, the new GSM Blue is the ideal drink to bring life to all your explorations wherever you are and whoever you are with.

GSM Blue will be part of your summer adventure because we will be invading the favorite destinations of our millennial target market. From La Union, Baler, Zambales, Laguna and all the way to Boracay, expect to find GSM Blue’s unique activations. From sampling booths, special lounges where you can hang with your friends under the sun, to being creative with our Ink for Drinks activity where you get free drinks for every henna tattoo, GSM Blue will give you an experience worth sharing on your social media feed. “YOLO”, “GSMBlue” and “Adventure” are the few themes you will see this summer from our brand. It’s time to go on an adventure with GSM Blue, the spirit that is easy to drink and easy to mix.

To further hype up YOLO and Adventure, GSM Blue will fly 5 friends for free to the hottest summer destination, Boracay. Participants should post a photo of your tropa adventures with the new GSM Blue on Facebook and Instagram. Use the hashtag #GSMBlueSummerAdventure. The post with the most number of likes wins a 3D&2N Boracay Trip for 5. Winners will get to experience exhilarating activities such as zorb, ATV, cliff diving, parasailing, helmet diving and party all night on the labor day weekend.

In line with mixing, GSMI will also be holding its annual Blueniversity Bar Mixing event where Hotel and Restaurant Management students from different universities can participate to show off their mixing and bartending skills. Students from different schools will face off on March 7, 2016 and the winner will be given a chance to represent the country in an international competition. This is another activity that proves the brand’s close ties with the younger market. GSM Blue can truly take you places.


Ginebra San Miguel Premium Gin is GSMI’s champion product for reaching out to a more upscale market. While much of our company’s success has been founded on the large-scale popularity of Ginebra San Miguel gin among the mass market, 2016 marks our brand’s expansion into a whole new territory.

Our strategy for Ginebra San Miguel Premium Gin is to position it in a space that is inherently premium and upscale in itself—the Arts and Culture space.  By taking from the rich history and culture of the Ginebra San Miguel brand and mixing it with modern, contemporary design, we are able to bring relevance and uniqueness to Ginebra San Miguel Premium Gin, which we strongly believe would have a natural appeal to our new target market.

We envisioned the Black Fleet as being the exclusive vehicle of Ginebra San Miguel Premium Gin drinkers. Going from one partner bar establishment to another, our Black Fleet passengers will be given the opportunity to sample different ways to enjoy Premium Gin in different settings. In designing the Black Fleet, we made sure that all aspects of it would mirror what we see Ginebra San Miguel Premium Gin to be—a sleek, premium experience. Headed straight for all the best bars in the metro, we guarantee that a ride in the Black Fleet is a ride to a great night.


The Gin Cart is Ginebra San Miguel Premium Gin’s take on Ginebra San Miguel’s Gin Nation Roving Caravan. We believe that the premium drinks vehicle showcases our brand’s elevated design aesthetic and readiness for a new, upscale market.

Much thought and consideration were put into designing the Premium Gin cart. For materials, we chose wood and black metal in order to give the cart a rustic, local feel. In terms of the actual wood design, it was crucial for us to showcase the iconic Ginebra San Miguel logo, which is actually one of Fernando Amorsolo’s earliest recognized works.

For the drinks to be offered in the Premium Gin cart, we decided on a mix of both artisanal and experimental cocktails. To keep things fresh and innovative, unexpected ingredients will be part and parcel of the cocktail recipes, including items like bacon and tomato juice.

The Premium Gin Cart will make its public debut in the 2016 edition of Art Fair Philippines on February 19 and 20 at The Link, Makati City.


As the culminating event of the entire summer season, Ginebra San Miguel will be joining worldwide celebrations of World Gin Day on June 11. For this special day, the brand will be treating audiences to the country’s hottest acts and performers. This will be an event to look forward to with performers like Quest, Calalilly, Banda ni Kleggy, Arci Munoz and many more. Gin11 will be partying simultaneously with the world as we celebrate World Gin Day here in the Philippines.

IN CONCLUSION: The new flavor of GSMI

Coming into 2016, we started with new and unique ways of engaging with our market. From a fresh Calendar Girl that is more than just a pretty face and a hot body to on-ground consumer engagements, we demonstrate the brand’s superiority in quality, taste and versatility. 2016 is going to be a more flavorful year for GSMI!