Mizuno.ph Launches the “BE” Shoes

After running a hard, long race particularly a marathon, it’s always nice to wear your flip flops which gives your aching feet a nice soothing feeling, providing your feet a breather after they have been battered from the long run.

There’s another mode of getting your feet relaxed, and not only does it provide comfort and relief but also strengthens and activates your foot muscles while not running. It’s called the “BE” recovery shoes from Mizuno. Inspired by the Japanese Waraji sandals with the toes protruding over the front edge, this shoe allows the toes to move naturally up and down, to curl and grip, which activates the muscles of the foot.

I was fortunate enough to be invited at the launching of this shoe last Thursday at the Mizuno Head Office in Paseo Magallanes. It certainly has the looks of a minimalist shoe, weighs just 7 ounce and has about a heel to toe drop of 6mm.


  • Activation Sockliner – Dips the toes to activate your muscles.
  • Dynamic function heel counter – cups your heel to improve is cushioning function.
  • AP+ midsole- Offering cushioning and comfort at footplant.
  • Be footprint outsole – Lightweight and durable.

Mizuno BE

With the women’s colors on left and right models

No, that is not Sheryl’s pet squirrel but the Waraji sandals from which the Mizuno BE was based

Various running personalities graced the BE’s launching led by Mizuno’s charming Brand Manager, Jai Cortes, friend Noelle (The Kikay Runner) and other Mizuno endorsers like Patrick Joson, Anton Del Rosario, Ige Lopez, The Running Wild Team and Mizuno representatives to the Osaka Marathon, among others.

Mizuno’s Jai Cortes

Philippine Azkhal’s Anton Del Rosario and The Kikay Runner

Mizuno BE Shoe is available in three unique colours, (Silver/Anthracite/Chinese Red) (Strong Blue/Silver/Ember) for Mens & (Silver/White/Electric) for Women. The minimalistic construction of the shoe weighs at 7 oz (200g) and is now available at Mizuno outlets.

Retail selling price at P3,995.00

Thank you to Mizuno Philippines for our sample pairs!

With Reebok Brand Ambassador Blas Tiangco who seems to be in love with the Mizunos!

Nice color schemes. More colors to come

Noe available at all Mizuno stores

The footprint outsole which is lightweight and durable